KHADI PLAZA

Presented by:
VIMAL SINGH
AMIT GUPTA
 Definition

Handicrafts are the creative products made by the skill of

the hand without the help of modern machinery and
equipments.
Indian handicrafts could be broadly divided into three
categories:
 folk crafts.
 religious crafts.
 commercial crafts.
 KVIC

Khadi & Village Industries Commission (KVIC) has

sanctioned the first ever Khadi Plaza in the country to be
set up at NE Agri Expo centre, 4th Mile, Dimapur.
Aim is to propagate the activities of the KVIC for mass
awareness and also to provide exposure to the artisans and
entrepreneurs to showcase their products and share the
technical know-how among themselves.
The Khadi and Village Industries Commission (KVIC) is a statutory

body formed by the GOI. It is an apex organization under Ministry of

Micro, Small and Medium Enterprises (Govt. of India), with regard to
Khadi and village industries within India, which seeks to - "plan,
promote, facilitate, organize and assist in the establishment and
development of Khadi and village industries in the rural areas in
coordination with other agencies engaged in rural development
wherever necessary.
 Contd…

The Khadi and Village Industries Commission (KVIC) is

a statutory body established by an Act of Parliament (No.

61 of 1956, as amended by act no. 12 of 1987 and Act
No.10 of 2006. In April 1957, it took over the work of
former All India Khadi and Village Industries Board.
PRODUCTS
 PRODUCTS

Khadi- Cotton Khadi is 100% cotton which has a great

demand abroad and it is available in different shades and
colours . Attractive readymade garments are being
designed in the form Kurta- paijama,shirts, Ghagra Choli,
salwar-khammeez and other attractive garments.

Silk Khadi- Silk Khadi comes in various categories like

Tussar, Matka etc.

Wollen Khadi Wollen Khadi items consisting of sweaters,

Mufflers, Blankets, Socks.
 Contd…

Polyvastra Khadi -Polyvastra Khadi consisting of shirting

and suitings in attractive shades and designs.

Leather- Leather products range include footwear like

Kolhapuri chappals, sandals, shoes and purses, briefcase,
jewel bags, vanity bags, attractive readymade garments etc.

Cane and bamboo- Fancy utility articles by using can and

bamboo like furniture, sofa set, partition wall mats ,
handicrafts, items etc.
 Cont…

Agarbatti- Incense sticks with fragrance are available in

different varieties, Incense sticks are made by women workers.

Processed Fruit Products- This is one of the activity taken up

by the institutions and co-operative societies financed by the
Commission. Products like Mango pulp. Tomato Pulp , juices,
Chatni etc.

Honey- There are 2 types of honey produced

One by the bees produced in forest AND installing colonies of
bees
 Cont…

Hand-made Paper- This is a beautiful product uses the

cloth rags and waste paper as raw material.

Long product life. 100 years or more.

Uniqueness in texture.

Environmentally friendly, does not use wood pulp as raw

materials and hence save trees.
Converts waste into wealth, recycling nature.
 Retailing

Khadi plaza 7050 outlet in all over India including

Jammu& Kashmir and Assam.
Khadi plaza is now has a large number of retail chain in
all over India.
In an effort to compete with the swanky retail malls that
are mushrooming across the country.
KVIC is planning to upgrade and embellish its marketing
outlets.
 KVIC DEPARTMENTAL BHAVAN

Name Phone Fax Address

Khadi Gramodyog 011-3360902 011- 011-3348125 Khadi Gramodyog
Bhavan, New Delhi. 3348125 Delhi.-1.

Gramshilpa, New 011-3345046 011- O11-3348125 Gramshilpa. A-1,

Delhi 3343741 Baba Kharak Delhi.1

Khadi Gramodyog 0755-554657   Khadi Gramodyog

Bhavan,Bhopal. Bhopal-3

Khadi Vastragar, 079-6578471 079-6575864 Khadi Gramodyog

Ahmedabad vastragar,
Commercial
Ahmedabad
 Contd…

Khadi 022-26714320   Khadi

Gramodyog Ext. 349 022- Gramodyog
Bhavan,Mumbai 26704454 Mumbai-56

Khadi Gramodyog 0832-2731025 0832-223676 Khadi Gramodyog

Bhavan,Goa. Bhavan, PB No.271
Station Road,
Margoa-1
Khadi Gramodyog 080-2223146 080-6616372 080- Khadi Gramodyog
Bhavan,Bangalore 6620067 Bhavan,97/98 Silver
Jubilee Park Road,
Bangalore-2
Khadi Gramodyog 0484-355279 0484-371779 Khadi Gramodyog
Bhavan,Ernakulam Pallimukku,
Ernakulam-16
Khadi Gramodyog 0612-221673 0612-234010 Khadi Gramodyog
Bhavan,Patna Bhavan,
Patna-01
 INTRODUCTION OF FRANCHISEES

Exclusive franchise shop: The brand and goodwill of

Khadi is ‘Franchised’ to a particular showroom which in
turn entitles the showroom to use the Khadi logo and put
‘Display Boards’ like ‘Khadi Shop’ – ‘Khadi Gramodyog
Bhavan’ etc. with POP materials as approved by KVIC.
This system enables to have a large number of exclusive
Khadi sales outlets with logo and signage of Khadi. 
 Contd…

Franchise limited to one or more sales counters in

showrooms: Super markets and departmental stores are at

times interested in having an ‘Exclusive Sales Counter’
for KVI products, in such cases a limited franchise is
extended to such showrooms with the condition that no
rebate will be allowed on sale of Khadi items.
 PRODUCTION

(Rs. In Crores)
Year
Khadi Village Industries Total

2000-2001 431.57  6491.69 6923.26

2001-2002 411.00 7140.52  7551.52
2002-2003 443.07 8126.30 8569.37
2003-2004 453.50 9228.27 9681.77
2004-2005 461.54 10458.89 10920.43
2005-2006 468.30 11915.54 12383.84
2006-2007 491.52 13537.19 14028.71
2007-2008 543.39 16134.32 16677.71
2008-2009 585.25 16753.62 17338.87
 Sales

(Rs. In Crores)
Year
Khadi Village Industries Total

2000-2001 570.55 7384.55 7955.10

2001-2002 518.25 8383.49 8901.74
2002-2003 577.63 9615.71 10193.34
2003-2004 587.04 10988.17 11575.21
2004-2005 617.84 12487.35 13105.19
2005-2006 628.69 14647.33 15276.02
2006-2007 663.19 16899.21 17562.40
2007-2008 724.39 20819.09 21543.48
2008-2009 799.60 21948.59 22748.19
 EMPLOYMENT

(In Lakh Persons)

Year
Khadi Village Industries Total

2000-2001 9.56 50.51 60.07

2001-2002 8.48 54.16 62.64
2002-2003 8.58 57.87 66.45
2003-2004 8.61 62.58 71.19
2004-2005 8.64 68.14 76.78
2005-2006 8.68 74.09 82.77
2006-2007 8.84 80.08 88.92
2007-2008 9.16 90.11 99.27
2008-2009 9.50 94.41 103.91
 DIRECTORATE OF MARKETING
TENTATIVE EXHIBITION PLAN
Sr.No. Name of the S.O D.O. Office Place Date
&

1. S.O., New Delhi Delhi Haat December-10

2. S.O., Mumbai Mumbai December-10

3. S.O., J &K Jammu Jammu 0ctober-10

4. S.O., Ambala Faridabad 0ctober-10

5. S.O., Jaipur Jaipur Novmber-10

6. S.O., Jharkhand Ranchi December-10

7. KG.Bhavan, Kolkata December-10

Kolkata

8. KG.Bhavan, Goa Panaji October-10

 Reasons for better handicrafts retailing

 For creating better business opportunities to farmers

 To expose the rural hand made to every one.

 Handicraft industry has an immense opportunities and a huge

untapped market though demand is there but it lacks supply.

 It will start form the infusion of money, and will result in

development of rural sector and will lead to emergence of new

market.
 Contd…

Khadi and Village Industries are labor intensive in nature.

In the wake of industrialization, and the mechanization of
almost all processes, Khadi and Village industries are
suited like no other to a labor surplus country like India.
 Refrences

Khadi and village industries comission

www.kvic.org.in
THANK YOU