Entrepreneurship

And
Entrepreneurial Management

Shri Mahila Griha Udyog

Lijjat Papad

PREPARED BY:
PATEL RASHESH. K
ID NO: 09MBA33
 Introduction…
• Different products of village industries like
Papad, Khakhra ,Masala,SASA Detergent
powder and cakes, chapaties etc…
• 69 centers, 40 divisions ,17 states in India
• Sales of Rs 500 cr. Including 30 to 35% export
in countries like US, UK, singapore, Hog-kong,
europe & japan.
• Workforce of 45000+ employees all are
women…!!!
 A unique organization where

• Do not have the might of power

• No lots of money
• No influential people
• No boss
• Nobody passes orders
• Where all enjoy equal rights
 The beginning…
• Generation of idea to start business…
• In march,1959, at Mumbai, 7 gujarati illiterate
and semi-skilled women under the guidence
of chhaganbapa.
• With initial investment of Rs.80 and accured
loss.
• Sales in first year : Rs. 6196/-
• Informal organization registered under society
registration act 1860, in 1966.
• Current president : Jyoti naik
 Basic thoughts …

• Voluntary organization of sisters

• Organization is neither for the poor sisters nor
for the rich one
• Never accept charity or grant
• Believes in running the business wisely
• Organization is like a family
• Organization is like revered place of worship.
• No one can change basic thoughts of the
organization
 Finance at Lijjat
• Do not accept charity, grant, loan or subsidies
directly or indirectly
• Internally generated resources
• Sister saving fund at each branch
• Equally profit /loss sharing
• Innovative decision at the time of expansion
• Production at low cost
• In case of new branch
• Accounting
• No credit , only cash sales
 Innovation in Production
process…
• Centralized at initial level
• Decentralized with expansion
• Low production cost
• Quality control at each branch – leads more
demand and it leads continuous cycle of
production
 Marketing and technological
linkages…
Customer driven marketing strategy…
• Product – constant best quality
• Price – low cost leads low price – market
share
• Place - forward and backward integration
• Promotion - separate sales and
marketing and advertising department
• Successful balance between scale quqlity
and employment
 Strength of HR
• Telecommuting
• No diversified workforce
• No professionals
• No boss/supervisor
• Satisfaction of needs – basic, safety, social
and self esteem
• Training
• Remuneration
• Feeling of self-belongingness makes
responsible
• Flexible working schedule
 Issues
• Finance problem
• Fail in diversifying some proucts
 Entrepreneurial characteristics
• Innovative
• Learning attitude
• Self confidence
• Self discipline
• Ready to accept change
• Persistence
• Ethical
• Co-operation
• Positive attitude
• Decision making power
 Cont…
• Dedication towards work
• Motivated
• Team work
• Independent minded
• Able to take calculated risk
• Respond positively to challenges