PROBLEM AREAS

IN MARKETING
 Highly
Perishable

Seasonal
AGRICULTURAL
PRODUCTS

Bulky
Non-
homogeneity
 HIGHLY PERISHABLE
- these often times
necessitate proper
handling and care to
assure that they are still
of desired quality once
it reach the consumers.
 SEASONAL
to address this
problem, storage and
processing functions
play important roles in
the marketing system.
 BULKY
- appropriate
transportation facilities
to effectively move the
products from the farm
to the processing plant
or to the point of
consumption.
 NON-HOMOGENEITY
- grading and
standardization makes
it imperative to have
better prices
 STUDY IN ADVANCE

• UTILITIES OF MARKETING

• 4P’S OF MARKETING/
MARKETING MIX
“Marketing is a
contest for people’s
attention”
- Seth Godin