CONSUMER BUYING BEHAVIOUR FOR

PENCILS

Submitted by:
Isha Sharma
What materials are needed to make a
pencil?
 Cedar (now tropical rain forests wood also)
 Graphite
 Clay
 Gum

The pencil is formed by a mixture of powdered graphite and

clay baked in some specific temperatures.
 1900s by Brookman, an English pencil maker. It used “B”
for black and “H” for hard.
HARD AND SOFT PENCILS
 Hard pencils: With dry, tenacious, grayish and something
narrower refill.
Soft pencils: with oily, fragile, dark and thicker refill.
Hard pencils offer the letter H (hard, hard in English) or
high numbers: 3,4,5,6...
Soft pencils, on the contrary, are identified by the letter B
(bold, marked in English) or low numbers 0,1...
 2H, 3H, 4H, 5H...hard
 2B, 3B, 4B, 5B...soft
Types
 Wooden pencils- a thin rod of graphite sandwiched
between 2 precisely formed strips of wood.
hexagonal or rounded or octagonal or triangular.
 Mechanical pencils- it consists of an case made of
metal or plastic with replaceable shaft of lead, actuated
by pressing, twisting or clicking.

 Charcoal pencils- made from compressed charcoal.

They tend to smudge easily and are more abrasive than
graphite.
 Checking pencils- they have non erasable markings,
are ideal for auditors and teachers, Available in red, blue,
green and red-blue dual color and Hexagonal shaped

 Copying pencils- Used by scientists and medical

students in laboratories and they have indelible
markings. They are made up of graphite clay and
colorant (aniline dye).
 Colored pencils and water colored pencils
Grease pencils
Glass marking pencils
rounded or hexagonal types
 Rounded one are more difficult to sharpen
 Slid among fingers when we apply pressure.
 Unstable on drawing table.
LEADERS IN PENCILS

Writing HP - Apsara HP - Nataraj Camlin

pencils

Mechanical Staedtler Camlin HP - Apsara

pencils

Charcoal Camlin
pencils

Drawing Faber Castell HP - Apsara Staedtler

pencils
CUSTOMER’S VIEW WHEN THEY PURCHASE THE
PRODUCT

25

20

15

10 RESPONSE
5

0
BRAND QUALITY PRICE QUALITY &
PRICE
 price and quality are the major concern areas.
 architecture students never compromise with the quality
and brand.
 Brand conscious
MOST POPULAR BRAND AMONGST DIFFERENT AGE
GROUPS

25

20

15 5-9YEARS
10-19 YEARS
10 COLLEGE
ARCHITECTURE
5

0
ITC HP CAMELIN FB OTHER
 Kids fascinated by Camlin pencils
 College goers have the same ratio of Faber Castel and
HP as in case of 10-19 years students.
 stationary shops available in their college.
 architecture students rely on Steadler pencils.
KIND OF OFFERS

35
30
25
20
15
10
5
0
FREE FREE BOTH FREE FREE CASH 1+1 OFFER
SCHOOL KIDSSHARPNER ERASER SCALE DISCOUNT
PARENTS
 that school kids get attracted towards free colorful
sharpeners and erasers, scales with drawings on them.
 Parents- fetches their interest is any cash discount
scheme or some one on one offer.
TYPE OF PENCIL LIKED THE MOST

25

20

15

10

0
WOODEN MECHANICAL DRAWING OTHER
RESPONSE
 entire school going kids rely on wooden pencils and use
drawing pencils along.
 students of above 14 years mainly use mechanical
pencils.
PENCIL MOST POPULAR FOR ITS STRENGTH AND
DARKNESS

40
35
30
25
20
15
10
5
0
CLASSMATE APSARA NATARAJ FB CAMELIN
RESPONDENT
 Apsara takes the lead because of the popularly known
phrase ‘extra dark’.
 Rest Steadler and faber castel are also there in market.
DESIGN OF THE PENCIL

 Cartoons
 Fish
 Flowery
 Colorful
SUGGESTIONS
 7 Colored pencils according to 7 days.
 Design
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