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Ferrell Hirt Ferrell: A Changing World
Ferrell Hirt Ferrell: A Changing World
1
Ferrell Hirt Ferrell
A CHANGING WORLD
EIGHTH EDITION
FHF
McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
part
Business in a
1
Changing World
CHAPTER 1 The Dynamics of Business and Economics
FHF
The Nature of Business
What is a business?
Individuals or organizations trying to earn a profit by
providing products that satisfy people's needs.
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1-3
The Nature of Business
What is a product?
A good or service with tangible and intangible
characteristics that provide satisfaction and benefits.
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1-4
Products: Tangible
Goods & Services
Tangible Goods
Loaf of bread
Television Services
Automobile Dry cleaning
Computer Photo processing
Checkup at doctor’s
Musical concert
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1-5
The Primary Goal
of Business
Earn a profit
The difference between what it costs to make and sell a
product and what a customer pays for it.
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1-6
Profit Is:
1-7
Non-Profit Organizations
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1-8
Stakeholders
1-9
The People and Activities
of Business
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1-10
The Activities of Business
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1-11
Management: Production and
Manufacturing
Another element of
management
Plan activities
Organize staff
Control tasks of the
organization
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1-12
Marketing
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1-13
Axe
o Target market is young men looking for a date
YouTube
Viral Marketing
o To promote the fragrance, Axe Music, Unilever staged concerts around the
country featuring major music acts
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1-14
Finance
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1-15
Why Study Business?
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1-16
Business Impact
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1-17
The Economic Foundations
of Business
Economics
• Distribution of resources for the production of goods and
services within a social system
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1-18
Economic Systems
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1-19
Economic Systems
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1-20
Comparison of
Communism, Socialism, and Capitalism
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1-21
Communism
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1-22
Socialism
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1-23
Capitalism
Free Enterprise
Individuals own and operate
majority of businesses providing
goods and services
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1-24
Pure Capitalism vs
Modified Capitalism
Pure Capitalism
Free Market
All economic decisions made without
government intervention
Modified Capitalism
Government intervenes and regulates business to
some extent
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1-25
Mixed Economies
1-26
The Free-Enterprise System
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1-27
Supply and Demand
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1-28
Forces of Supply & Demand
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1-29
Nature of Competition
Competition
Rivalry among businesses for consumers’ dollars
Pure Competition
Many small businesses in same product market
Monopolistic Competition
Small number of businesses
Little difference in products
Oligopoly
Very few businesses selling a product
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1-30
Economic Cycles &
Productivity
Economic Expansion
Economy is growing and consumers are spending
money
Economic Contraction
Spending declines, layoffs, economy slows down
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1-31
Overall Unemployment Rate
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1-32
Economic Cycles
Inflation
Condition characterized by continuing rise in prices
Recession
Decline in production, employment, and income
Depression
Unemployment very high; consumer spending low; business output
sharply reduced
Unemployment
% of population that wants to work but unable to find jobs
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1-33
The 2008-2010 Recession
The worst recession since the Great Depression
Collapse of many financial institutions
AIG
Bear Stearns
Washington Mutual
Merrill Lynch
Stock market dropped 50%
Highest mortgage default rate in history
Unemployment exceeded10%
Personal savings rates increased
Government spent $750 billion on financial institutions, and $789 billion on an economic
stimulus package
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1-34
Measuring the U.S. Economy:
GDP
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1-35
Evaluating the
U.S. Economy
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1-36
A Brief History of the
U.S. Economy
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1-37
Entrepreneurship
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1-38
The Role of Government
in the U.S. Economy
Modified Capitalism
o The government regulates industry to encourage
competition and protect stakeholders like consumers,
employees, or the environment
o Laws force businesses to adhere to government
standards
o Government agencies like the U.S. Federal Reserve
Board or the Department of Commerce occasionally
intervene to regulate the economy and spur growth
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1-39
Ethics & Social Responsibility
in Business
Business ethics refers to standards and
principles used by society to define
appropriate behavior at work
Stakeholders increasingly demand that
businesspeople behave ethically and
socially responsibly
Business reputation depends on profit and
ethical conduct and social responsibility
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1-40
Ethical Business Certifications
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1-41
Can You Learn Business
in a Classroom?
Yes!!!
To be successful in business, you need:
Knowledge
Skills
Experiences and
Good judgment
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1-42