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    Marketing FOGO

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    sharad_bajaj
    It's Pure!!!" is a concept-based restaurant serving organic food located in Pune. The restaurant aims to offer high-quality organic food and service in a clean environment. It intends to expand across India through food stalls and processed organic products. The feasibility plan shows market research found most people aware of organic food benefits and willing to pay more for it. The financial plan projects profitability from the first year. A SWOT analysis and competitive analysis were also included along with promotion strategies focusing on health centers, websites, and associations to create brand awareness for "It's Pure!!!".

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    Marketing FOGO

    Uploaded by

    sharad_bajaj
    16 views12 pages
    It's Pure!!!" is a concept-based restaurant serving organic food located in Pune. The restaurant aims to offer high-quality organic food and service in a clean environment. It intends to expand across India through food stalls and processed organic products. The feasibility plan shows market research found most people aware of organic food benefits and willing to pay more for it. The financial plan projects profitability from the first year. A SWOT analysis and competitive analysis were also included along with promotion strategies focusing on health centers, websites, and associations to create brand awareness for "It's Pure!!!".

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    It's Pure!!!" is a concept-based restaurant serving organic food located in Pune. The restaurant aims to offer high-quality organic food and service in a clean environment. It intends to expand across India through food stalls and processed organic products. The feasibility plan shows market research found most people aware of organic food benefits and willing to pay more for it. The financial plan projects profitability from the first year. A SWOT analysis and competitive analysis were also included along with promotion strategies focusing on health centers, websites, and associations to create brand awareness for "It's Pure!!!".

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    16 views12 pages

    Marketing FOGO

    Uploaded by

    sharad_bajaj
    It's Pure!!!" is a concept-based restaurant serving organic food located in Pune. The restaurant aims to offer high-quality organic food and service in a clean environment. It intends to expand across India through food stalls and processed organic products. The feasibility plan shows market research found most people aware of organic food benefits and willing to pay more for it. The financial plan projects profitability from the first year. A SWOT analysis and competitive analysis were also included along with promotion strategies focusing on health centers, websites, and associations to create brand awareness for "It's Pure!!!".

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 12

    It’s Pure!!!

    Hello Foodies! I am
    your Health Master
    FOGO. Welcome to
    my restaurant
    “It’s Pure!!!”

    By
    “Procrastinating Marvels”
    FOGO Gyan
    Organic foods are products Organic food is more rich in Vitamins,
    derived from organic Minerals, and Fibre and retains the level
    farming which sustains of nutrients for much longer.
    agricultural productivity
    while avoiding synthetic `
    You will have more energy through
    fertilizers and pesticides. consuming low levels of toxics and
    chemicals, which are otherwise present in
    non organic food products.
    Oh! You want to know
    what Organic Food is?

    “It’s Pure!!!” is all about


    providing healthy and
    enriching organic food
    It’s Pure!!!

    Vision
    To be a trustworthy and innovative global
    leader in providing genuine organic food &
    product solutions for healthy living.

    Mission
    To make people health conscious and
    encourage them to eat healthy organic
    food. We want to create an enjoyable place
    for customers to dine and a rewarding
    place for the employees to work.
    Executive Summary
    • “It’s Pure!!!” is a concept based restaurant,
    serving organic food, located in Pune.
    • The restaurant will focus on offering high-quality
    service and extremely clean, non-greasy food
    • We intend to expand the model to food stalls,
    processed food and other organic products across
    all parts of the country
    • Create Brand Awareness of “It’s Pure!!!” through
    Brand Element “Mr. FOGO”
    Feasibility Plan
    Market Survey
    • Conducted by ACNielsen and Its Pure.
    • The results were coinciding.
    • 75 % people are aware about organic food and its benefits
    • 65 % people willing to pay a premium of 20 – 25% for organic food
    • Amount spend per outing per person 47.2% 100 – 250 /50% 250
    – 500
    • People eat out at least once a week
    • Top 2 parameters on deciding a restaurant Food taste and food
    nutrition
    • 45.5 % are not aware of chemicals in food
    Feasibility
    • Finances First Quarter Expenses and Revenue
    Expenses (`) Revenues (`)
    Salaries 40,5000 Revenues 33,00,000
    Electricity Costs 1,80,000
    Advertisements 3,00,000
    Initial Investment (` ) Rent 3,15,000
    Interest to pe paid 1,12,625
    Working Capital 10,00,000
    Cost of Food 14,40,000
    Interior and Total 27,82,625
    Development 16,50,000 Net Profit in 1st
    Licencing Costs 5,25,000 Quarter 517375

    Rents and Deposits 6,30,000


    Initial
    Advertisements 7,00,000
    Total 45,05,000
    Break Even Analysis (`)
    Net Profit in 1st Quarter 5,17,375
    Net Profit in 2nd Quarter 5,43,243
    Net Profit in 3rd Quarter 3,67,376
    Net Profit in 4th Quarter 3,85,744
    Profit in 1st Year 18,13,740
    Profit in 2nd Year 22,67,174
    Profit in 3rd Year 28,33,968
    SWOT Analysis
    Strengths Weakness
    • The growing trend of dining out. •Comparatively costlier than non-organic
    • Already a successful concept in food products.
    developed countries. •Organic market is not consumer demand
    • Growing inclination towards a healthy based, but supply driven.
    lifestyle. •High rental and manpower rates in the
    •Suitable economic conditions in India. targeted city.

    Opportunities Threats
    • Early Movers advantage. • The clientele is some what niche.
    • New concept for the consumers and will • A relatively new concept and hence the
    create interest. risk involved.
    • will strike a chord with the consumers • Fashion of junk food among youngsters.
    with “Go Green” and “environment
    friendliness” attitude.
    • Good Supply Chain management.
    COMPETITORS
    • Dominos
    • Pizza Hut
    • Mc Donald’s
    • Established chains like BJN, Motimahal,
    Rajdhani
    • Other local Hotels & Restaurants
    Promotion Strategy

    •Brand Element “Mr. FOGO”


    •Targeting Health Centres, Gyms, Yoga Classes
    • Hospitals
    • Radio Ads
    • Pamphlets
    • Social Networking Sites
    • Website Promotion
    •Health Check-up campaigns
    •Visiting Colleges and Corporate Houses
    • Discount coupons
    • Wi-fi enabled premises
    •Tie-up with food critics and magazines
    Promotions And Branding
    Secondary Associations
    Alliances Indredients Company
    (MOFF) (Organic Food) (Gold Gym)

    Other Brands

    Employees Posh Location


    People It’s Pure!! Places
    (Training) (Koregaon Park)

    Things

    Events Causes Character


    (Online (Chemical Free Association
    Competition) Food) (Mr. FOGO)
    Thank you

    Questions Please!

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