Professional Documents
Culture Documents
Chap 13 PPT Presentation
Chap 13 PPT Presentation
Chap 13 PPT Presentation
Chapter 13
Motivation & Performance
Case Study : Nucor Corp.
Psychological forces that determine
the direction of a person’s behavior
in an organization, level of effort
and persistence.
Goal-Setting Theory
Focuses on identifying the types of
goals that are most effective in
producing high levels of motivation
and performance and explaining
why goals have these effects
Nucor Steel
Nucor Steel, with 7000 non-union employees and
nearly $4.5 billion in sales, is one of the few
remaining steel companies in the U.S.
To remain competitive in its industry…
Nucor builds a working model which encourages
and motivates employees to perform their job at
the peak of productivity.
At Nucor, workers excel because they are allowed to fail. Managers
encourage employees to try out new ideas.
“Motivation is the art of getting
people to do what you want them
to do because they want to do it.”
Dwight D. Eisenhower