Scribd Logo
Upload

Welcome to Scribd!

  • Demand Estimation Studies For Parag Milk Board, Kanpur

    Uploaded by

    prashant
    10 views11 pages
    The document is a demand estimation study submitted to Dr. Mamta Shukla for Parag Milk Board in Kanpur. It discusses Parag's marketing objectives of increasing brand awareness and market share. It outlines Parag's milk, butter, ghee, paneer, and sweet products that compete with brands like Amul, Sudha, and Gyan. The study also mentions performing a SWOT analysis and providing recommendations to address reasons for declining demand, such as distribution issues, low margins, and lack of customer interest. The recommendations suggest offering discounts, attractive retailer schemes, taking market feedback, increasing advertising, emphasizing quality over sales, and prioritizing punctual supply.

    Original Description:

    Gujb

    Original Title

    Parag marketing

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document is a demand estimation study submitted to Dr. Mamta Shukla for Parag Milk Board in Kanpur. It discusses Parag's marketing objectives of increasing brand awareness and market share. It outlines Parag's milk, butter, ghee, paneer, and sweet products that compete with brands like Amul, Sudha, and Gyan. The study also mentions performing a SWOT analysis and providing recommendations to address reasons for declining demand, such as distribution issues, low margins, and lack of customer interest. The recommendations suggest offering discounts, attractive retailer schemes, taking market feedback, increasing advertising, emphasizing quality over sales, and prioritizing punctual supply.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    10 views11 pages

    Demand Estimation Studies For Parag Milk Board, Kanpur

    Uploaded by

    prashant
    The document is a demand estimation study submitted to Dr. Mamta Shukla for Parag Milk Board in Kanpur. It discusses Parag's marketing objectives of increasing brand awareness and market share. It outlines Parag's milk, butter, ghee, paneer, and sweet products that compete with brands like Amul, Sudha, and Gyan. The study also mentions performing a SWOT analysis and providing recommendations to address reasons for declining demand, such as distribution issues, low margins, and lack of customer interest. The recommendations suggest offering discounts, attractive retailer schemes, taking market feedback, increasing advertising, emphasizing quality over sales, and prioritizing punctual supply.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 11

    Demand Estimation

    Studies for Parag Milk


    Board, Kanpur

    Submitted To:- Submitted By:-


    Dr. Mamta Shukla Aniket Shukla
    HOD MBA MBA 2nd year
    Topics

     Marketing objectives
     Parag Products
     Competitors
     Market Share
     Margin Given By other Brands
     Swot analysis
     Reasons for Demotion
     Recomendations
    Marketing Objectives

     Increase brand awareness


     Increase market share
     Higher market penetration
     Find new markets
     Market stability
     Increase in new customers
     Increase in retained customers
     Increase sales by volume and segments
    Parag Products

     FRESHMILKRANGE:- CURD PRODUCTS:-


    •ParagGold(1000ml,500ml) Mattha(200ml)
    •ParagTaza(500ml,150ml)) Sweet Curd(200gm)
    •ParagLite(500ml) Lassi(200ml)
    •Standard/TonedLoose Butter Milk (200ml)
     BUTTER(20gm,100gm,500gm) ETHENIC SWEETS:-
     GHEE(500ml,1000ml) Chena kheer(100gm)
     PANEER(100gm,500gm) Peda (100gm,250gm
    Rasgulla(200gm,500gm)
    Gulab Jamun (200gm,500gm)
    Besan Laddu (100gm,250gm)
    Compititors

     AMUL
     SUDHA
     GYAN
     ANANDA
     SHYAM
     SUDH
    Market Share
    Margin Given By Brands
    SWOT Analysis
    Reasons of Demotions

     Distribution and service problem


     Low demand
     Low Margin
     Replacement Problem
     Not Interested
    Recommendations

     Offering schemes, special discounts on Milk Booths/Parlors.


     Offering attractive schemes to retailers than rival companies.
     Company should continuously take feedback from market and consumer about
    dairy based products.
     Make the customers aware about the Paragproducts through different mode of
    advertisement.
     Paragshould emphasize on provide better quality than others instead of
    increasing the sale.
     Paragshould give emphasis on Punctuality and regularity in the Supply of milk.
    Thank you

    You might also like