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Psychological-Measurements
Psychological-Measurements
Research:
Psychological Measurements
Paired Comparison:
Often used to compare brands two at a time
Limited number of brands since otherwise the
number of comparisons increase rapidly
Graphical Scale: Measured using a graphical slider
mechanism
OSL = X1 + X2 + X3or:
+ OSL
X4 = w1X1 + w2X2 + w3X3 + w4X4