Business Plan:

FotoPhactory Sdn. Bhd.

Management Information Systems (MIS 750)

Group Presentation 3

Prepared by:
Faeza Zainal Abidin (2009367799)
Nurwahida Mohd Yaakub (2009782101)
Siti Noor Hidayuu Kamalrulzaman (2009983613)

Prepared for:
Assoc. Prof. Dr. Mardziah Hashim

Presentation Date:
18 Otober 2010
 Part 1:
INTRODUCTION
 INTRODUCTION
Introduction

Background

Objectives

Company name:
Mission & Vision
FotoPhactory Sdn. Bhd.

Incorporation date:
Value Proposition

Revenue Model 1 October 2010

Competitive Environment

Previous name:
Market Opportunity
FotoPhactory Solutions (registered on 20 April 2007)
Competitive Advantage

Core business:
Market Strategy
Photography
Organizational Development

Core market segment:

Management Team

Malay wedding photography, personal events

 Part 2:
BACKGROUND
 BACKGROUND
Introduction

Background

FotoPhactory Solutions, established in 2007, has been serving more

Objectives
than 200 clients to date. The company is based in Wangsa Maju, Kuala
Lumpur. FotoPhactory serves medium income clients, focusing mainly
on wedding photography.
Mission & Vision

Value Proposition

FotoPhactory looks into ‘freezing’ the most memorable moments of its

clients, thus enabling them to refresh the memories by looking at their
Revenue Model

Competitive Environment photos. FotoPhactory lives by the slogan count on us in capturing

Market Opportunity
moments.

Competitive Advantage
The company was a brain juice of three hobbyists, Wahida Yaakub,
Market Strategy
Aida Rohayu Osman and Ahmad Izzat Latip. The company is
determined to provide excellent services to customers by offering
Organizational Development
flexibility, so as to meet the different needs of its clients.
Management Team

FotoPhactory aims to expand its market share by developing new

business strategies.
 COMPANY OWNERSHIP
Introduction

Background
• Established as partnership in 2007
Objectives

• Original owners:
Mission & Vision
• Aida Rohayu Osman
Value Proposition
• Ahmad Izzat Latip
• Wahida Yaakub
Revenue Model

Competitive Environment
• Now private limited company (to allow future investment from
interested parties)
Market Opportunity

• Original owners remain as directors

Competitive Advantage • Addition:
• Faeza Zainal
• Ayue Kamal
Market Strategy

Organizational Development

Management Team
• Share: 20% per director
 PACKAGES
Introduction
Wedding / engagement photography
 Engagement
Background
 Solemnization
 One Reception
Objectives
 Solemnization & One Reception
 Two Receptions
Mission & Vision
 Solemnization & Two Receptions
 Pre- / Post-wedding shoot
Value Proposition

Family photography – outdoor & studio

Revenue Model

Photo albums
Competitive Environment  Mini Custom Album (6” x 8”)
 10 pages Custom Album (8” x 12)
Market Opportunity  20 pages Custom Album (8” x 12”)
 20 pages Custom Album (10” x 12”)
Competitive Advantage
 20 pages Custom Album (12” x 12”)
 40 pages Photo book (12” x 16”)
Market Strategy
 Sticky Album (13” x 13”) with 100 pcs of 4R photos

Organizational Development
Photo frames
 8” x 12”
Management Team
 10” x 12”
 12” x 18”
 16” x 24”
 Part 3:
OBJECTIVES
 OBJECTIVES
Introduction

Background

Objectives

Mission & Vision

To recruit and train 10 talented photographers in the team by 31 Dec 2011.

Value Proposition

Revenue Model

Competitive Environment
To reach RM100,000 in annual revenue by 31 Dec 2011.

Market Opportunity

Competitive Advantage

Market Strategy To capture 20% of the Malay wedding photography market in by 2013.
Organizational Development

Management Team
 Part 4:
MISSION & VISION
 VISION
Introduction

Background

Objectives

Mission & Vision

Value Proposition

To become a highly demanded wedding photographers and providing

Revenue Model

unforgettable services to our clients.

Competitive Environment

Market Opportunity

Competitive Advantage

Market Strategy

Organizational Development

Management Team

count on us in capturing moments

 MISSION
Introduction

Background

Objectives

Mission & Vision

Value Proposition

FotoPhactory seeks to serve medium-income customers for their

personal photography needs by creating incredible shoots that serve the
Revenue Model

client’s needs, offering excellent service and flexibility with a personal

Competitive Environment

Market Opportunity

touch, and offering value-added services related to photography.

Competitive Advantage

Market Strategy

Organizational Development

Management Team

count on us in capturing moments

 Part 5:
VALUE PROPOSITION
 VALUE PROPOSITIONS
Introduction

Background

What we believe:
Objectives

Mission & Vision

• We don’t just take photos –

Value Proposition

we capture moments
Revenue Model

• People want to remember their moments as

Competitive Environment

it were – hence, we take candid photos

Market Opportunity

• People will remember us for our service

Competitive Advantage

– so we offer unforgettable services

Market Strategy

Organizational Development  
Management Team
 Part 6:
REVENUE MODEL
 REVENUE MODEL
Introduction

Background

FotoPhactory generates revenue from the

Objectives

followings services:
Mission & Vision

Value Proposition

• photography (engagement, wedding,

Revenue Model

birthdays etc.)
Competitive Environment

• photo editing
Market Opportunity

• other editing (business cards, flyers, brochures, banners etc.)

Competitive Advantage

• framing
Market Strategy

• printing (albums,
  business cards, flyers, brochures, banners, etc.)
Organizational Development

Management Team
• commissions from vendors (wedding planner, make-up artist, caterers
etc).
 Part 7:
COMPETITIVE ENVIRONMENT
 COMPETITION AND BUYING PATTERN
Introduction

Background
Competition
Objectives  High quality images
Mission & Vision
 High quality equipments
 Personal assurance of salesperson
Value Proposition

 Quality of work by the photographer

Revenue Model

Competitive Environment

Market Opportunity

Competitive Advantage
Buying Pattern
Market Strategy Online
Organizational Development
Word of mouth
Management Team

Advertisement
 SERVICE BUSINESS STRATEGY
Introduction

Background
Specific competitors for fotophactory include :
Objectives

Mission & Vision

Serindit Photo (2006)
RumahSanggah (2007)
Value Proposition

 Digital Advocates (2007)

Revenue Model

Competitive Environment

Mango Touch (2007)

Market Opportunity

Competitive Advantage
 Custom Picture (2007)
Market Strategy Photolicious (2007)
Organizational Development
Pixelmedia (2008)
Management Team

 White Signature (2009)

 Part 8:
MARKET OPPORTUNITY
 MARKET OPPORTUNITY
Introduction

Background
• Malay wedding industry is a huge and growing industry in Malaysia
Objectives • Continuous demand for wedding photographers
Mission & Vision
• Peak season: school holidays
• Target demographic: young customers (aged 19 – 35)
Value Proposition

Revenue Model

Competitive Environment

Market Opportunity

Competitive Advantage

Market Strategy

Organizational Development

Management Team
 Part 9:
COMPETITIVE ADVANTAGE
 COMPETITIVE EDGE

Introduction

Background
The company gain a competitive edge through:
Objectives Reputation of the company in the business community
Mission & Vision
Reputation from high-quality photographer (easy and attentive to
the needs of clients)
Value Proposition

 Lady photographers – female clients are more comfortable to pose

Revenue Model

Competitive Environment

Market Opportunity

Competitive Advantage
To develop competitive edge:
Market Strategy Training additional photographers
Organizational Development

Management Team
 Part 10:
MARKET STRATEGY
 MARKET SEGMENTATION
Introduction ●
Country region :
●
a. Selangor (beyond Klang Valley area, e.g.: Bukit Beruntung, Kuala Selangor etc.) – RM50

Geographic b. Negeri Sembilan & Melaka – RM150

●
Background
●
c. Perak & Pahang – RM250
●
d. Johor & Pulau Pinang – RM350
Objectives
●
e. Kedah, Perlis, Kelantan & Terengganu – RM450

Mission & Vision

Value Proposition

Revenue Model

Competitive Environment

Income level: Middle income level

Demographic
●

Market Opportunity
●
RM2500 & above
Competitive Advantage

Market Strategy

Organizational Development

Management Team

●
Occasion :

Personality ●

●
Regular occasion (eg.family potrait)
Special occasion (eg. Engagement, Wedding, Birthdays)
 TARGET MARKET SEGMENT STRATEGY
Introduction

Background

Niche Marketing
Objectives

Mission & Vision

Value Proposition

Revenue Model

Competitive Environment

Market Opportunity

Competitive Advantage

Market Strategy
For those who Internet
Organizational Development plan to get
Management Team

married Niching
 MARKETING STRATEGY

Introduction

Background
Components of initial marketing campaign :
Objectives Email Marketing
Mission & Vision
 Newsletters with details on new packages
Sales Promotions
Value Proposition

 Pamphlet, Flyers, Banners, Price packs, Premiums

Revenue Model

Competitive Environment

Community Networking
Market Opportunity

Competitive Advantage
Facebook, Twitter, MySpaceWeb Marketing-
Market Strategy  Advertisement-Google, Yahoo search engine
Organizational Development
 Search Engine Optimizer-Google
Management Team

Bridal Magazine – Ratu Sehari (1/3 pages) & Pengantin (Full Page)
 Wedding expo – 2 times a year in 2011 & 2012
 SALES STRATEGY

Introduction

Background
Utilize the experience of company’s salesperson:
Objectives  Meet clients rather than through phone conversation
Mission & Vision
 Use portfolio of images and testimonials
Value Proposition

Scheduling and fulfillment of services will be monitor and capture the

Revenue Model

Competitive Environment

Market Opportunity
information related to the orders.

Competitive Advantage

Market Strategy

Organizational Development

Management Team
 SALES FORECAST

Introduction

Background
 Additional photographers (part-time) will be hired when the
Objectives demand increase such as during the school holidays.
Mission & Vision

 Supplementary revenue will be photo editing, printing and framing

Value Proposition

Revenue Model

of images
Competitive Environment

Market Opportunity

Competitive Advantage
 Rent the studio for events during off-hours in order to gain a
Market Strategy steady monthly income
Organizational Development

Management Team
 Part 11:
ORGANIZATIONAL DEVELOPMENT
 ORGANIZATIONAL DEVELOPMENT

Introduction

2006: 2007:
Background 3 hobbyist got together FotoPhactory Solutions was
to polish photography established. Core service:
Objectives

skills wedding photography

Mission & Vision

Value Proposition

2008:
Revenue Model
Team expanded with
addition of 2 photographers
Competitive Environment (1 acts as photo editors as
well)
Market Opportunity

Competitive Advantage

2010 (a):
2009: Upgraded to limited company for wider
Market Strategy
Started to join wedding business expansion. Looking for potential
investors. with addition of 2 owners. (Now 5
exhibitions to get exposure owners).
Organizational Development
to the market. Demand
Joint venture with wedding planner, caterers
escalated rapidly. etc to widen customer reach,
Management Team

Plan for 2011:

Participation in 2 wedding
exhibition confirmed. Looking
to add anther 5 talented
photographers into the team.
 START-UP SUMMARY
To upgrade this company from partnership to private limited company, the
Following start-up cost are estimated:
Introduction

Background
Expenses RM
Objectives
1. Legal fees – Registration & company secretarial 2,500.00
Mission & Vision 2. Marketing – SEO, Google Ads, magazine 3,000.00
Value Proposition 3. Website 500.00
– domain subscription
Revenue Model
- Website development

3. New photography equipments 20,000.00

Competitive Environment

Market Opportunity
- Canon 5D Mark II Camera
- Canon 60D
Competitive Advantage - Lenses
- Canon 580 EX II Flash
Market Strategy

Organizational Development 4.  
Insurance 1,250.00
Management Team 5. Cash in hand 2,000.00
TOTAL 29,250.00
 Part 12:
MANAGEMENT TEAM
 PERSONNEL PLAN

Introduction

Background

Objectives
Manager Director:
Ahmad Izzat Latip

Mission & Vision

Value Proposition

Revenue Model

Technical Marketing:

Competitive Environment
Admin / Finance:
Surya Maizatulniza Anuar
Photographers :
Photo Editors: Corporate Clients:
1. Wahida Yaakub
2. Aida Rohayu Osman
Individual Clients:
1. Intan Natasha Azim
Market Opportunity 3. Intan Natasha Azim
4. Nur Adibah Mohd Nazib Faeza Zainal
2. Wahida Abidin
Yaakub Siti Noor Hidayuu Kamalrulzaman

Competitive Advantage

Market Strategy

Organizational Development

Management Team