The document discusses pricing strategies, marketing promotions, and privacy policies for Shaadi.com. It outlines membership plans at different price points and durations. It also details national and regional advertising campaigns across various media to increase brand awareness and customer traffic. Finally, it discusses privacy protections in place and screening of member profiles to ensure safety.
The document discusses pricing strategies, marketing promotions, and privacy policies for Shaadi.com. It outlines membership plans at different price points and durations. It also details national and regional advertising campaigns across various media to increase brand awareness and customer traffic. Finally, it discusses privacy protections in place and screening of member profiles to ensure safety.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as PPT, PDF, TXT or read online from Scribd
The document discusses pricing strategies, marketing promotions, and privacy policies for Shaadi.com. It outlines membership plans at different price points and durations. It also details national and regional advertising campaigns across various media to increase brand awareness and customer traffic. Finally, it discusses privacy protections in place and screening of member profiles to ensure safety.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online from Scribd
2,401 • Diamond Membership - 6 months for only Rs. 3,601 • Platinum Membership - 12 months for only Rs. 5,701 promotion • Our national advertising campaign is targeted towards increasing brand awareness, while our regional marketing programs generates more customer traffic at the local level.We have employed various strategy in order to meet these goals.
• Tie ups with leading publications.
Direct marketing activities. • Outdoor promotion - hoardings, road shows, banners. • Poster Display and Fliers Distribution at Pulse points. • Advertising on Electronic media - Cable Ad, Radio & national TV. They provide franchisees with advertising resources to help them place newspaper advertisement, direct mail and outdoor advertising. The corporate marketing department helps Shaadi.com Centre franchisees extend the advertising campaign into their offices through posters, banners, brochur and more…. Privacy & Permissions • People Interactive (India) Pvt. Ltd. is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent organization whose mission is to enable individuals and organizations to establish trusting relationships based on respect for personal identity and information by promoting the use of fair information practices. • This privacy statement covers the site www.shaadi.com. Because we want to demonstrate our commitment to our user's privacy, we have agreed to disclose our privacy practices and have them reviewed for compliance by TRUSTe. At shaadi.com, we are paranoid about your safety, privacy, and security. Here are some steps we have taken to protect you Shaadi SEAL is a FREE profile attestation service available to all Shaadi.com members. It means that Shaadi.com has screened your profile and obtained documentary proof for the key information about you. customer relationship management Online sites are offering excellent complete profile for its customer,which will help to impress the opposite online personality. •Such as likings, disliking, interest, favorite games, music, celebrity,profession, family etc. •There is no third party involvement has been interrupting the customers unlike the marriage bureaus. (Like previously the marriage broker or the mediator had fix all the settlements. You can search yourself and select according to your terms and conditions and desires) •community and religion Catagories •Enough options until exceed your expectations •Also various interaction modes e.g.. Chat service and messenger