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Chap 1 - Introduction To Agri Marketing-Edited
Chap 1 - Introduction To Agri Marketing-Edited
MARKETING
THE GROWTH AND ROLE OF AGRICULTURAL MARKETING
TO ECONOMICS
Syllabus
1.0 INTRODUCTION to
AGRICULTURAL MARKETING
1.1 What is marketing?
1.2 Marketing as the upgrade process of
value-add
1.3 Subsistence Agriculture and
Commercial Agriculture Practice
1.4 Growth and the Role of Marketing
1.5 Food Marketing in the Economy
INTRODUCTION
Agricultural Marketing: Concept and Definition
The term agricultural marketing is composed of two
words-agriculture and marketing.
Agriculture, in the broadest sense, means activities
aimed at the use of natural resources for human welfare,
i.e., it includes all the primary activities of production.
Generally, it is used to mean growing and/or raising
crops and livestock.
According to Thomsen, the study of agricultural
marketing, comprises all the operations, and the
agencies conducting them, involved in the movement of
farm-produced foods, raw materials and their derivatives.
1.2 Marketing as the upgrade process of
value-add
1. Physical Functions :
Storage and Warehousing
Grading
Processing
Transportation
2. Exchange Functions :
Buying
Selling
3. Facilitative Functions
Standardization of grades
Financing
Risk Taking
Dissemination of Market
Information
1.4 Growth and the Role of Marketing
By promoting the
Most of the developing
agricultural sector, we are countries of the world are
bringing development to exporters of primary
rural areas thus reducing products.
imbalance in urban-rural If exports of agricultural
development especially in goods fail to increase at a
the less developed states. sufficiently high rate, these
countries are forced to incur
heavy deficit in the balance of
payments resulting in a
serious foreign exchange
problem
Extension of Market for
Extension in Market Size Industrial Output