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  • A-One Starch Products Limited: - by Group C6

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    Prajval Somani
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    A-One Starch Products is a market leader in the organized and unorganized confectionaries and pharma sectors. To maintain its leadership, it aims to improve quality control to reduce haziness and black particles in products. It also wants to improve packaging through sealed drums and clear markings. Additionally, it plans to develop products for the beer market. To appeal to different customer segments, A-One will differentiate prices and use percentage-based pricing contracts to hedge risks. It also seeks to explore the untapped east market, negotiate with transporters, and ensure timely deliveries to boost sales. Further, A-One wants to enhance customer communication around future pricing and needs.

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    PPT on Marketing case

    Original Title

    A One Starch

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    A-One Starch Products is a market leader in the organized and unorganized confectionaries and pharma sectors. To maintain its leadership, it aims to improve quality control to reduce haziness and black particles in products. It also wants to improve packaging through sealed drums and clear markings. Additionally, it plans to develop products for the beer market. To appeal to different customer segments, A-One will differentiate prices and use percentage-based pricing contracts to hedge risks. It also seeks to explore the untapped east market, negotiate with transporters, and ensure timely deliveries to boost sales. Further, A-One wants to enhance customer communication around future pricing and needs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    17 views4 pages

    A-One Starch Products Limited: - by Group C6

    Uploaded by

    Prajval Somani
    A-One Starch Products is a market leader in the organized and unorganized confectionaries and pharma sectors. To maintain its leadership, it aims to improve quality control to reduce haziness and black particles in products. It also wants to improve packaging through sealed drums and clear markings. Additionally, it plans to develop products for the beer market. To appeal to different customer segments, A-One will differentiate prices and use percentage-based pricing contracts to hedge risks. It also seeks to explore the untapped east market, negotiate with transporters, and ensure timely deliveries to boost sales. Further, A-One wants to enhance customer communication around future pricing and needs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    A-One Starch Products

    Limited
    - By Group C6
    Introduction
    • Customers – Organised and Unorganised sectors
    • Confectionaries, Pharma
    • Company – Market Leader with high production capacity
    • Competitor – Organised and Unorganised sector
    The Marketing Mix
    • Product
    • Quality control required – Decrease haziness, remove black
    particles,
    • Improve on Packaging – Use MS drums and maintain cleanliness,
    use marking schemes on drums
    • Product development for Beer market
    • Price
    • Differentiated products for price sensitive customers and high
    quality customers
    • Hedge risks by contracts with customers based on % pricing rather
    than fixed pricing
    • Place
    • East market is uncaptured – Try Exploring it
    • Negotiate terms with transportation companies
    • Timely delivery is an important aspect – should be taken care of

    • Promotion
    • Enhance communication with customers – future price, their
    needs

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