BASIC

ENTREPRENEURSHIP
CULTURE
GIG 1003 / GXEX 1412
• Course Code : GXEX 1412 / GIG 1003
• Course Title : Basic Entrepreneurship
Culture
• Credit Hour : 2 hours
• Lecturer : Ponmalar N Alagappar
• Pre-requisite : None (University Course)
Learning Outcomes

◦ Identify Entrepreneurial Opportunities

◦ Execute The Business Plan
◦ Demonstrate The Ability To Manage Time And
Resources

◦ Apply Creativity And Innovation In Entrepreneurship

Synopsis of Course Content

◦ Basic Elements Of Entrepreneurship

◦ Theory And Type’s Of Entrepreneurship
◦ Importance Of Entrepreneurship
◦ Entrepreneurship Development In Malaysia
◦ Ethics Of Entrepreneurship
◦ Creativity And Innovation In Entrepreneurship
◦ Business Opportunity
◦ Developing Business Plan And Skills
 Methods of Delivery

• Lectures – 3 weeks

• Case study and individual assignment

• Proceed to business – hands on activities - weekly

Course Components

•Carries 20% - written report – group work

Case Study •Choose ONE successful entrepreneur
•Study on the success story

Self •20% - written report – individual assignment

•Reflection on yourself based on the success story
Competency •What are the self competencies can be adapted?
 • 20% - presentation on Business Model
Business Canvas
Presentation • Generating business idea – construct
Business Model Canvas – group work

• 10% - written report – group work

Business Plan • Detailed business information – template
will be given

• 30% - based on Business Model Canvas –

Business build a prototype of a product
Pitching • Presentation based on prototype – 5
minutes pitching

7
Schedule : week 1 - 14
WEEK 1
WEEK 7 - 8 WEEK 9 - 10
Course Briefing
Business Plan & Online
Lecture: Introduction to Business Model Canvas
Marketing
Entrepreneurship

WEEK 2 WEEK 5 - 6 WEEK 11 - 12

Lecture: Creativity & Generating Business
Prototype
Innovation Ideas

WEEK 3
WEEK 4 WEEK 13 - 14
Grouping
Case Study & Individual
Briefing on Case Study Business Pitching
Assignment
& Course Evaluation

8
 ONE Prototype of a
Group to
Business product
group
pitching
Idea

Develop
Business
Presentation Business
of Canvas Pitching
Canvas

Extract
Develop
Information
Business Plan
from canvas

9
Business model canvas

10
11
Prototype

12
13
Teaching Schedule

• Lecture – 5th September 2016 – 21st October 2016

• Mid Semester Break – 22nd October 2016 – 30th October 2016

• Lecture – 31st October 2016 – 16th December 2016

Class Rules

There is no final Attendance will be

Absenteeism
exam / class test monitored

Announcement will Check email &

Participation in class
be made in Spectrum portal –
activities
Spectrum twice in a day

15
 references

• Main Reference:
• Sodri Ariffin, Ismail Ab. Wahab and Zarida Hambali (2013)
Fundamentals of Entrepreneurship, Malaysia: Oxford Fajar
Sdn Bhd.