RESEARCH AND

DEVELOPMENT
 WHAT IS
RESEARCH AND
DEVELOPMENT ?
Telephone Smartphone
TYPES OF RESEARCH
AND DEVELOPMENT
 A US government agency, the National
Science Foundation defines three types of
R&D.

1. Basic Research
2. Applied Research
3. Development
 1. BASIC RESEARCH

Acquirement of new knowledge

Without use in view
 2. APPLIED RESEARCH

Acquirement of new knowledge

Towards a specific particular aim
or objective
 3. DEVELOPMENT

Use of existing knowledge

To produce something new
Or to substantially improve
existing products or processes
 MAKING THE
RESEARCH AND
DEVELOPMENT
DECISION
MAKING THE R&D DECISION

1. Proprietariness
2. Timing
3. Risk
4. Cost
BASIC RESEARCH
AND PROCESS
CREATING AN
EFFECTIVE
R&D PROCESS
1.Assess Customer Needs
2.Identify Objectives
3.Define and Design
Processes
4.Create a Team
5.Outsource
Just some basic questions

what do they want ?

Why do they want it ?
What is the final need of customer ?
How do we fulfil it ?
Who are the people that can solve this issue ?
Is there a preexisting solution? If so can we make
betterments ?
ADVANTAGES OF
RESEARCH AND
DEVELOPMENT
1. Tax breaks
2. Costs
3. Financing
4. Recruitment
5. Patents
RESEARCH AND
DEVELOPMENT
CHALLENGES
1.High Costs
2.Increased Timescales
3.Uncertain Results
4.Market Conditions
THANK YOU