Goal

Proposed Campaign
• Current Vision (“To deliver fairness treatments with superior
efficacy, to reach more and more women around the world” needs
to be relooked and should be focused towards building confidence,
self esteem and leadership)
• Fairness can be projected as being spotless and fair in your
character/work
• The Current Tagline(“Fairness Expert”) should be changed to focus
towards glowness and not fairness
• Career by choice- Fairness not a benchmark