Presented by:

Azira bt Aminallah
Shayu Izyan bt Zakaria
Nurul Hayati bt Abdullah
 INTRODUCTION
Chenta Indah
Gallery is a full Chenta Indah Our services
service company Gallery is unique in include weddings,
that provides that we give our make up,
complete designing clients our receptions,
services for undivided anniversary and
weddings, and attention designing,
anniversaries.
 Problem
• Why our business located in Shah Alam? Statement
• Why we only focus on Malay wedding only?
• Initially this will be a home-based business; however we intend to expand Background
our facilities into a well-equipped and operational office.
• The company founders, Nurul Hayati which graduated in marketing from Background
UiTM will handle day-to-day operations of the plan and will work
collaboratively to ensure that this business venture is a success.
BACKGROUND
OBJECTIVES

We want their event to be both a pleasurable and a

memorable experience

Therefore, we offer a host of packages and services

specifically tailored to the needs of each couple

We are confident that this business venture will be

a success
MISSION AND VISION

• Our clients' wishes become our

MISSION commands
• Adding value to our target market
segments

• ‘Merealisasikan Impian Perkahwinan

Anda’-we want to realize your
VISION dream.
 VALUE PROPOSITION
key value proposition of our
Chinta Indah Gallery offers
services is that we want our
a wedding consultant
customers satisfied with
services, for companies
our services and it will be a
seeking long-term business
pleasurable and a
sustainability and flexibility
memorable experience
REVENUE MODEL

Revenue Model - BUNDLED SERVICES

Concept: Under the bundling paradigm, we assume

that users are interested in not only acquiring our
service, but a series of other services provided us.
Through this model we would obtain standard
revenue from the it, at a flat rate proportional to
the number of clients served.
SERVICE OFFERING
• MAKE UP
CONT’D
• BRIDAL
CONT’D
• WEDDING DRESS
CONT’D
• INAI
CONT’D
• CAKE
CONT’D
• ‘HANTARAN’
CONT’D
• PHOTOGRAPHY
• In fact, of these 20 competitors only three offered a range of 3
services comparable with what Chenta Indah Gallery plan to
offer to its customers
• However, the majority of the incumbent competitors offer only 2
a limited line of services like catering, flower arrangements or
gifts
• Competitive analysis conducted by the company owners has 1
shown that there are 20 companies currently offering some
sort of wedding planning services in the Klang Valley area
ENVIRONMENTS
COMPETITIVE
MARKET OPPORTUNITY

• There is a statistics • Another customer • The wedding

shows that there are segment is planning services
more than 2000 represented by the are strongly
marriages are numerous family shaped by the
registered each members and customers' desire
year, which creates guests attending to have a perfectly
a sizable market weddings, planned and
potential for this anniversaries, and executed wedding
line of business similar events. ceremony
 Although both major customer
segments, brides and grooms and
Strongly affected by the established
family members, plan and budget
social values, such customers seek
for the wedding ceremony as far as
professional advice to ensure that
a year or more in advance, they
all the important aspects of the
often realize that they cannot make
wedding ceremony meet or exceed
all the necessary preparations by
perceived expectations
themselves in a cost effective
manner
COMPETITIVE ADVANTAGES
MARKET STRATERGY
• two inch by three inch ads describing the
Advertising in the Yellow services will be placed in the local Yellow
Pages Pages

Placing advertisements in • including Pengantin, Ratu Sehari, Brides and

the local press and Wanita.
magazines

Developing affiliate • Like florists, make-up and hair stylists,

relationships with other caterers,designers that would receive a
service providers percentage of sales to the referred customers.

• generating sales leads in the local community

Word of mouth referrals through customer referrals.
MANAGEMENT TEAM

Currently we have 12
persons management
They have their own
team under this All management team
capability and skills that
company which has already attend
we can use their
including the founder, training in order to learn
expertise in this wedding
Puan Nurul, and the all about wedding.
planner service
assistant Miss Azira and
Miss Shayu
THANK YOU