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Unit 1 Basic Concepts and Principles
Unit 1 Basic Concepts and Principles
Unit 1 Basic Concepts and Principles
Concept of scarcity
Unlimited human wants
Limited resources available to satisfy such wants
Best possible use of resources to get:
maximum satisfaction (from the point of view of consumers) or
maximum output (from the point of view of producers or firms)
Concept of opportunity cost
Opportunity cost is the benefit forgone from the alternative
that is not selected.
Highlights the capacity of one resource to satisfy multitude of
wants
Helps in making rational choices in all aspects of business,
since resources are scarce and wants are unlimited
Economic Principles Relevant to
Decisions Contd…
Food
Technically
P Infeasible Area
FP
FQ Q
Productively
Inefficient Area
O
CP CQ Clothing
Figure 1.3: PPC for the Society
Production Possibilities Curve
Contd…