Lived Experiences of

Male Online Sellers

Group 2
Grade 11 ICT-3 Maayos
 RELATED STUDIES AND
LITERATURE
1.Risk Assessment of Online Transactions: An Exploratory Study by Tamayo, A. and
Cuesta, R. M.
2.Reasons for Non-Engagement in Online Shopping: Evidence from the Philippines by
Bringula, R. P.
3.Revolution in Sales: The Impact of Social Media and Related Technology on the
Selling Environment by Marshall et al.
4.As more Filipinos shop online, e-commerce becomes game changer by Cacho, A. O.
5.Services failures and customer defection: a closer look at online shopping
experiences by Ahmad, S.
6.Online shopping problems and solutions by Kuriachan, J.
7.Sellers’ Trust and Continued Use of Online Marketplaces by Sun, H.
RESEARCH GAP:
How do male online
sellers thrive in
female dominated
field?
RESEARCH QUESTIONS:
1. How the selected male online sellers in Dasmariñas
city thrive in a female dominated field?
2. What is the profile of the participants in terms of
years of experience in online selling?

3. What are the ups and downs of male online sellers

entering a female-dominated field?
THEORETICAL
FRAMEWORK:
The Social Role Theory
by Alice H. Eagly and
Wendy Wood.
 Interpretative
phenomenological
analysis
 PARTICIPANT 1 AKA
Spongebob
THEME 1:
Parental Influence
THEME 2:
E-commerce Challenge
THEME 3:
Personal Benefit

SUBTHEME 1: SUBTHEME 1: SUBTHEME 1:

Dissatisfaction Fake Needs

SUBTHEME 2: SUBTHEME 2: SUBTHEME 2:

Doubt Laziness Debts

SUBTHEME 3: SUBTHEME 3: SUBTHEME 3:

Help Knavery Necessities
 PARTICIPANT 1
AKA Spongebob
“Ant”
PARTICIPANT 2 AKA
Patrick
THEME 1:
Influence
THEME 2:
Game Influence
THEME 3:
Emotional Impact

SUBTHEME 1: SUBTHEME 1: SUBTHEME 1:

Profit Interest Passion

SUBTHEME 2: SUBTHEME 2: SUBTHEME 2:

Necessities Demand Satisfaction

SUBTHEME 3:
Enjoyment
PARTICIPANT 2
Patrick
“Electric Fan”
 PARTICIPANT 3 AKA
Boots
THEME 1:
Personal Benefit
THEME 2:
E-commerce Problems
THEME 3:

SUBTHEME 1: SUBTHEME 1: SUBTHEME 1:

Extra Income Gender Intercommunication

SUBTHEME 2: SUBTHEME 2: SUBTHEME 2:

Wants Doubt Privilege

SUBTHEME 3: SUBTHEME 3:
Needs Distrust

SUBTHEME 4:
Assumptions
PARTICIPANT 3
AKA Boots
“Halaman”
 SUPERORDINATE
THEMES
SUPERORDINATE SUPERORDINATE SUPERORDINATE
THEME 1: Wish THEME 2: Important THEME 3: Help
Things

THEME 1:Yearning THEME 1:Require THEME 1:Support

THEME 2:Lack THEME 2:Esssential THEME 2:Benefits

THEME 3:Desire
ANSWER TO RESEARCH
QUESTIONS:
1. Based from the findings, the selected male online
sellers have their own ways in thriving a female
dominated field.
2. The profile of the participants in terms of years of
experience in online selling:
a. The first participant has 2 years of experience in
online selling;
b. The second participant has 2 years of experience
in online selling; and
3. Based on superordinate one, two and three,
which are wish, important things and help, it was
shown that the positive outcome of male online
sellers entering a female-dominated field are
getting extra income, helping other people and
being able to buy their needs and wants. Based on
the presented superordinate themes, the negative
outcome of male online sellers entering a female-
dominated field is none.
CONCLUSION/s:
1.1 Most of the male online sellers in Dasmariñas city
have an age of 17.
1.2 Nowadays, most of the male online sellers in
Dasmariñas city have an experience in online selling
ranging from one and a half to two years.
2.1 The positive outcome of male online sellers
entering a female-dominated field are getting extra
income and being able to buy their needs and wants.
2.3 The negative outcome of male online sellers
entering a female-dominated field are getting doubted
and getting mistreated.
RECOMMENDATI
ON/s:
1. Since the participants are not that many,
the researchers recommend to have more
participants to make the study much
steadier
2. Further studies is also recommended to
improve and justify the study.
Lived Experiences of
Male Online Sellers
Group 2
Grade 11 ICT-3 Maayos