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  • Soft Drinks Analysis

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    Aditya Sharma
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    The document summarizes a study on consumer behavior towards soft drinks. It notes that the soft drink industry in India has an annual production volume of 2.6 billion liters and profit of Rs. 60,000 crores. The study aims to examine consumer preferences for soft drinks according to age group, factors influencing consumption, and the relationships between age and quantity/frequency of consumption. Primary data was collected through a questionnaire distributed to a sample of 120 respondents via email and WhatsApp.

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    Soft Drinks analysis

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    The document summarizes a study on consumer behavior towards soft drinks. It notes that the soft drink industry in India has an annual production volume of 2.6 billion liters and profit of Rs. 60,000 crores. The study aims to examine consumer preferences for soft drinks according to age group, factors influencing consumption, and the relationships between age and quantity/frequency of consumption. Primary data was collected through a questionnaire distributed to a sample of 120 respondents via email and WhatsApp.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    5 views6 pages

    Soft Drinks Analysis

    Uploaded by

    Aditya Sharma
    The document summarizes a study on consumer behavior towards soft drinks. It notes that the soft drink industry in India has an annual production volume of 2.6 billion liters and profit of Rs. 60,000 crores. The study aims to examine consumer preferences for soft drinks according to age group, factors influencing consumption, and the relationships between age and quantity/frequency of consumption. Primary data was collected through a questionnaire distributed to a sample of 120 respondents via email and WhatsApp.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 6

    STUDY ON CONSUMER BEHAVIOUR

    TOWARDS SOFT DRINKS


    INTRODUCTION

    • Production volume 2,644.56 million liters


    • Profit of Rs.60, 000 Crores every year
    • Top companies :
     Coca Cola
     Pepsi
     Sprite
     Thums Up
     Limca
    OBJECTIVE OF STUDY

    • To study consumer behaviour towards soft drinks


    • To study the preferences of the people for soft drinks according to age group
    • To find out the factors that influences the consumer’s consumption of soft drinks.
    HYPOTHESIS

    • Relationship between age and quantity people prefer to buy


    • Relationship between age and frequency of consumption
    DATA COLLECTION

    • Primary data: Questionnaire - Primary data was collected by preparing questionnaire and
    the people were requested to fill them
    • Sample size of 120
    • Distributed through whatsapp and email
    THANK YOU

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