Professional Documents
Culture Documents
Product-Focused Structure: Head of Company/division
Product-Focused Structure: Head of Company/division
Head of
company/division
Marketing Product
Support
Research management
- Specification
- Cross Product Programs - Channel Promotions - Organize Press Tours - Trade Shows
- Positioning
- Road Shows - Channel Advertising - Press Communications
- Pricing - Seminars - Coop Advertising - Editorial Opportunities
- Spokesperson - Third Party promotions
Internal & External - Events
- Promotions - Creative Services
- Advertising
- Product Strategy
- Product Analysis
- Anything Cross
Functional
- Keep communication
flow going
GM’s New Organizational Structure
Ron Zarrella
VP & group executive, North American Operations
John Middlebrook Phil Guarascio Roy Roberts John Middlebrook William Lovejoy VP
VP & GM, vehicle VP & GM, advertis- VP & GM, field sales Support staff group & GM, service parts
brand marketing ing & corp. mktg. service & parts directors operations
Regional Regional
Brand services Regional Regional
Brand teams support divisional
managers service parts
manager marketing
manager manager
manager
Marketing area
managers
Head of the
company/division
Corporate
Manufacturing Marketing Finance
communications
Revenue and
Directory products
market forecasting
Functionally-Focused Organization
Head of the
company/division
Corporate
Manufacturing Marketing Finance
communications
Marketing
support
Advertising and
public relations
Publications
Consumer
administration
Merchandising
Restructuring the Adaptive
Marketing Organization
Chief Marketing Officer
Director, Director,
Director, Director, Director, Creative Multimedia
Research Cohort 1 Cohort 2 Development Production
Product Packagin
Legal
manager g
Designers
Purchasin Researchers
Fiscal g
• The Web
• Data explosion
• Increased emphasis of brands
• Changes in the balance of market power
• Increased importance of customer retention
programs
• Increased global competition