 REACH OF OFFICE AUTOMATION IN

EDUCATIONAL SECTOR AND SALES

PROMOTION (MULTI-FUNCTIONAL DEVICES)

HCL INFOSYSTEM LTD

1
PRESENTED BY – SAGAR
VIJAY PATIL
( MARKETING)

UNDER THE GUIDANCE OF

PROF MANISH
 DILKAP TAHILRAMANI
RESEARCH CENTER AND INSTITUTE OF MANAGEMENT
Products & Services
Infrastructure
Telecom and Imaging Products
and Retail
IT Hardware
BPO
Applications

Revenue at Rs. 2257 crores.
INFOSYSTEM LTD
Mr. Ajai Chowdhry, Chairman & CEO, HCL
Infosystems Ltd
“ICT infrastructure is no more an optional
automation or efficiency enhancement device for
enterprises. Today it has become an infrastructure
that business and enterprises cannot do without.
Information Technology is playing a much larger role
in economic development. Going forward, our
hardware business, distribution business and the
System Integration business will provide resilience
tothe organization. We have built our System
Integration capabilities and have grown the business
PBIT at Rs. 63 crores.
in diverse sectors. This will help in steadygrowth.”
BREAK UP OF HCL
COMPETITOR
ANALYSIS
REDINGTON
CMC
MOSERBAER
SPICE MOBILITY
ZENITH COMPUTERS
TVS ELECTRONICS
HCL LAST FIVE YEAR ’ S ACTUAL REPORTED NET
PROFIL
OFFICE AUTOMATION
MULTI-FUNCTIONAL DEVICES
printer , Scanner , Photocopier and
a FAX machine
üAs mentioned above all MFDs can Print, Scan and Photocopy. Some
MFDs can additional send FAX.
üGenerally all MFDs are Inkjet printers. This is because, Inkjet
printers are cheap. But the inkjet cartridges are very expensive
and hence the maintenance cost becomes very high. Therefore there
are new models of MFD which uses laser printers. The maintenance
and printing cost in laser printers are lower and the printing
quality is high.
üSome MFDs have the email feature. So just like FAXing a document,
you can also scan a document and email it to an email address
using the MFD. Lexmark calls this feature as 'Scan-to-mail' where
as HP calls it as 'Digital Sending'.
MULTI-FUNCTIONAL DEVICES
printer , Scanner , Photocopier and
a FAX machine
üSome MFDs have the ability to directly scan, print and photocopy
without the need to connect to a computer. This is also referred
to as 'Direct USB printing & Scanning'.
üSome MFDs have the ability to photocopy and print both sides of
the paper.
üMFDs can be connected to the network and shared. So many computers
in the same network can scan, print, FAX, email or photocopy using
the same MFD.
üSome MFDs can do Multi Tasking. Most of the MFDs can scan,
photocopy or print, but cannot do two or more tasks at the same
time. But some models have multi tasking so while you are faxing a
document you can also send email or start printing at the same
time.
MULTI-FUNCTIONAL DEVICES
“All-in-one devices always seem like great ideas. After all, they save space,
time and money. The Indian peripherals market is now witnessing the
emergence of multi-functional devices, which may pose a huge challenge to
traditional peripherals in the future.”
Customers have started seeing MFDs as value-for-money products as
compared to traditional stand-alone devices, with the convenience of
all-in-one features.
HCL PRODUCT PARTNER
P R O D U C T P O R T F O L IO
 RESEARCH
OBJECTIVES
METHODOLOGY
To carry out a comprehensive and structured study of
 company products.
To analyse the market for MFD’s.
To identify prospective customers.
To analyse the growth pattern of sales of company’s
products.
To promote company’s products to the customers.

TYPE OF RESEARCH
descriptive research
 RESEARCH
SOURCE OF
METHODOLOGY
DATA
PRIMARY DATA
Questionnaire method( FACE TO FACE )
SECONDARY DATA
 Internet

SAMPLING PLAN
My sample size is of 50 where all of it comprises of
educational sector

SAMPLING METHOD
Simple random sampling.
FINDINGS AND INTERPRETATION
THE OFFICE AUTOMATION EQUIPMENT IN THE
EDUCATIONAL SECTOR
TOTAL NUMBER OF MULTIFUNCTIONAL DEVICE AND THEIR
BRANDS
PRIORITIES GIVEN BY THE RESPONDENT WHILE
PURCHASING A MFD
AWARESENESS ABOUT DATA THEFT AND SECURITY IN MFD
RESPONDENTS INTERESTED IN REPLACING THEIR MFD
WHERE DOES THE RESPONDENTS SEARCH INFORMATION WHILE PURCHASING
OFFICE AUTOMATION EQUIPMENT
FINDINGS
Most respondents think multi functional device
are beneficial over the regular printer or
scanner
Multi functional device are gaining the
popularity but need s to be marketed
effectively.
Canon is the leading brand which is preferred
by most of the respondents for the multi
functional devices.
Sharp brand is next to the Canon in Multi
functional.
HP is the leading brand for printers preferred
by most of the respondents
Service Quality and Warrant are main priority
given while purchasing multi functional
printers.
Most of the respondents are happy with the
current features that the current MFD is
having.
most of the respondents not ready to replace
their current MFDs if good price is offered.
LIMITATIONS OF THE STUDY

 
The study is time consuming and quite expensive
The study was conducted in Navimumbai / kalyan
The study is limited to HCL(Toshiba)products.
The time period for the study was 2 month.
For a survey conducted on subject like this, the
sample size should be more than 100, since time was
not enough, the sample size was restricted to 50
The researcher has collected data using the
questionnaire and therefore the study is limited to
the data collected in Navi-Mumbai/ kalyan
CONCLUSION
RECOMMENDATION
THANK YOU