Professional Documents
Culture Documents
Fashion Orientation
Fashion Orientation
Fashion Orientation
In order to help
streamline the five I Procurement
primary steps,
Porter says the
value chain also II Technology development
requires a series
of support
III Human resource management
activities.
IV Infrastructure.
• Value addition in textiles and
clothing. According to the
Financial Times Lexicon, in
economic theory, value added
refers to the worth added to a
product during the production
process-i.e.,the difference
between what the producing
company paid for its inputs
and the price it charges for the
finished goods.
Special
Finishing Printing
processes
Closures Embroidery
THE FTAR COMPLEX
• The FTAR Complex is defined with its segments viz.
• Fiber producers
Textile mills
Apparel manufacturers
Retailers
Consumers
• How has the FTAR complex changed over decades?
• 1950s: Production driven
1960s: Product driven
1970s: Decade of imports
1980s: Era of the retailer
1990s: Consumer driven
2000s: Consumer focused
Beyond: Technology- driven/Market-oriented
The sources of the competitive advantage of a firm that can be from its discrete activities and how they interact with one
another.
The value chain is a tool for systematically examining the activities of a firm and how they interact with one another and
affect each others cost and performance
A firm gains a competitive advantage by performing these activities better or at a lower cost to the competitors.