Aditya Birla Group

Prepared by: Vishnupriya Ramesh

S Sharanya
About Logo:
Introduction

• Type: Diversified company

• Headquarter: Mumbai, India
• Key people: Kumar Mangalam Birla (Chairman)
• Indusry: Metals, Carbon and several others
• Products: Aluminum, Copper, Cement, Fertilizer, Textile, Fiber etc
• Revenue: US $44.3 Billion
• Operates in 35 countries with more than 133000 employees
worldwide.
Birla Family Tree
About Birlas

• Adithya Birla Group started in 1857.

• Seth Shiv Narayan Birla started cotton trading operations in the small town of
Pilani in Rajasthan.
• Ghanshyam Das Birla (GD Birla)-1919- he set the manufacturing company.
• Grandson of GD Birla is Aditya Vikram Birla -1965
• Son of AV Birla is Kumar Mangalam Birla-1995
Ghanshyam Das Birla
• Ghanshyam Das Birla (10 April 1894 – 1983) was an Indian businessman and
member of the Birla Family.
Aditya Vikram Birla
• Birth:- 14th Nov 1944

• Death:- 1st October 1995

• Aditya Vikram Birla was an Indian Industrialist. Born to Mr. B.K Birla who was
one of the largest entrepreneur of India. He was married to Rajashri and had
a daughter Vasavadatta and a son Kumar Mangalam.
 KUMAR MANGALAM BIRLA
• Kumar Mangalam Birla (born 14 June 1968) is an Indian billionaire industrialist, and
the chairman of the Aditya Birla Group, one of the largest conglomerates in India. He
is also the chancellor of the Birla Institute of Technology & Science. and the chairman
of the Indian Institute of Technology Delhi and Indian Institute of Management
Ahmedabad.
ABG-corporate-film-2019.mp4
Globally the Aditya Birla Group is
In India, the Group leads in several sectors
 Stock Price details of Aditya Birla Group
Stock price details of Aditya Birla Group
Aditya Birla Retail Ltd
• Aditya Birla Retail Limited (ABRL) is the retail arm of Aditya Birla Group, operating
under the More brand.
• It is one of the top 4 supermarket chains in the country with a footprint that covers
over 520 More Supermarkets and 20 More Megastores.
• The company is the first Indian food and grocery retailer to receive the Food Safety
Management System (FSMS) certification.
• Its sustainability initiatives include halving the consumption of plastic carry bags,
reducing the dumping of fruits and vegetables and replacing all store lights with LED
bulbs for reduced power consumption.
MORE RETAIL OUTLET
 more.
The Group's aim into the retail sector began in December 2006 when
it acquired Trinethra, the chain of stores based in south India. May
2007 saw Aditya Birla Retail Limited (ABRL) launch their own
brand of stores called 'More.' ABRL's vision is "to consistently
provide the Indian consumer complete and differentiated shopping
experiences and be amongst India's top retailers while delivering
superior returns to all stakeholders".
• Quality & Value through own labels
• Aditya Birla Retail Ltd provides customers a wide choice of
products under its own labels. The objective is to provide quality
products at attractive price points to customers. Since quality of the
products is of prime importance, stringent quality norms have been
set and are followed.
 Type Public
Industry Retailing
 Founder(s) Kumar Mangalam Birla
Headquarter Mumbai
• Key people Mr. Kumar Mangalam Birla,
Mr. Pranab Barua (Business Director-
Apparel and Retail),
Mr.Russell Berman (CEO-Hyper
Markets, Mr. Vishak Kumar (CEO- Super Markets)
 Products Supermarket, Hypermarket
 Employees over 11,000
Website morestore.com
Supermarket & Hypermarket
 Supermarket More. - Conveniently located in
neighbourhood , more. Super market scatter to the daily,
weekly and monthly shopping needs of consumers. The
product offerings include a wide range of fresh fruits &
vegetables groceries, personal care, home care, general
merchandise & a basic range of apparels. Currently, there
are over 600 more. Super markets across the country.
Hypermarket More.
 MEGASTORE - is a one-stop shopping destination for the
entire family. Besides a large range of products across fruits &
vegetables groceries, FMCG products, more. MEGASTORE
also has a strong emphasis on general merchandise, apparels &
CDIT.
More is a pan-India retail chain operated by the Aditya Birla
Group company.
 It has 509 supermarkets and 15 hypermarkets across the country.
It plans to increase it to 1,300 supermarkets and 65 hypermarkets
respectively by 2016.
 The more. for you advantage: more. Promises a world-class
pleasurable hopping experience to Indian consumers in their
very own neighbourhood .More Quality more. Variety ,more
Convenience and more. Value are the four delivery
cornerstones of the more. chain of supermarket stores.
 More. Quality
 Every product at more. goes through a thorough quality check
process ensuring 100 per cent more. satisfaction.
 More Variety
 Apart from a large range of national brands, shoppers will
also find a section called the Best of India, which is an
assortment of unique products sourced from across India The
wide range of fresh fruits and vegetables along with private
label offerings under brand names Value, Select and Premium
ensure that more. variety is a promise delivered across the store
 Aditya Birla Retail Limited provides customers products under
its own labels.
 Private label Food Brands include Feasters, Kitchen's Promise,
and Best of India.
 Home & Personal care brands include Enriche, 110%, Pestex,
Paradise and Germex.As per a report in Economic Times, Aditya
Birla Retail Ltd ( ABRL) with its 500 + 'More' branded
supermarkets and 14 hypermarkets reported sales of Rs 1,966
crore and a net loss of Rs 650 crore in the year ended March
2012.
 The company has accumulated losses of Rs 2,984 crore
since it entered the segment over six years ago.
The third largest supermarket chain in the country after
Future Group and Reliance Retail has decided to increase
its borrowing limit to Rs 7,500 crore from Rs 5,000 crore
The firm plans to open 100 supermarkets and 6-8
hypermarkets this fiscal year.
 More supermarkets are neighbourhood stores with the
core proposition of offering value, convenience and trust
to the customers and averaging 2,500 sq ft area.
Currently, two hypermarkets operate under the brand
more MEGASTORE in Mysore and Vadodara Clubmore. -
loyalty program, currently has a strong membership base
of over 1 million members.
Clubmore
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