Market

segmentation

Demographic Geographic Psychographic Behavioral

segmentation segmentation segmentation segmentation
Demographic segmentation :

Gender : while the target for foot scrubber include females and children
females use it mostly to make their feet relieved

Age : Age plays an important role in every company , we have a target age
of 5 years to 45 years and above
Geographic segmentation :

Population :
a) It is very important to know about population
b) We target our audience in rural , semi urban and urban areas

Location :
a) It is easily available in India
b) You can find it in any retail store
Psychographic segmentation

Personality :
a) The personality of a person can be defined by a set of psychological
characteristics
b) It helps the company to stimulate sales

Lifestyle :
a) Different people have different life style patterns and also different
wants and needs
b) Lifestyle is considered as where the consumer is in his/her cycle we
can take the example of bata it has sports shoes , formal shoes etc
Behavioral segmentation :
Occasion :
a) Consumption patterns can be changed by targeting occasions
b) People wear different type of footwear on every occasion
c) But foot scrubbers cannot be worn on any occasion

Loyalty status
a) Customer should be loyal towards their brand
b) Customers are loyal to their brands at different levels
Variants of shoes with scruber

 We have different types of shoes with and scrubbers for different

surfaces
 We have a variety of colours and colour combinations
 We also customize the shoes with scrubber according to tge consumers
need and want
 We have shoes for men , women and also unisex shoes
 We have all sizes in our brand of shoes we have customised shoes for
customers who who have shoe size above 15