COMPREHENSIVE STUDY ON RBL

(BFSI SECTOR)
PRESENTED BY TEAM PULSE

 Anusua Das
 Sucharita Sarkar
 Sujata Sharma
 Priyanka Shaw
 Suvam Dey
 Tushit Banarjee
 Subhalaxmi Nath
 Nitin Kumar
 Siddhartha Bhatacharjee
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• Sector providing financial solutions to
individuals and corporates.
• Currently valued in India at 81 trillion and
is likely to become the 5th largest sector
globally.

About BFSI
(Banking, Financial Services and Insurance)
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 Why this Sector ?
What is in it for me?

• BFSI sector could create 9 lakh

jobs in the next four years,
according to Team Lease
Services
• As it is contributing almost
maximum, it is helping in the
development of our country
• Financial sector is the
backbone of the country, with
out it a country cannot run
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 RATNAKAR BANK LIMITED (RBL BANK)
Type Public APNO KA BANK
Traded as BSE: 540065
NSE: RBLBANK
Industry Banking
Financial services
Founded August 1943
Headquarters Mumbai, Maharashtra, India
Key people Mr. Vishwavir Ahuja
(MD & CEO)
Products Credit cards, Consumer banking, Corporate banking, Finance
and Insurance, Mortgage loans, Private banking, Wealth
management, Investment banking
Revenue ₹4,468.62 crore(US$620 million) (2017)
Operating income ₹681.49 crore (US$95 million) (2017)
Net income ₹446.05 crore (US$62 million) (2017)
Total assets ₹48,674.77 crore(US$6.8 billion) (2017)
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 SERVICES

RBL services
large corporations
Small and medium enterprises (SMEs)
Agricultural customers
Retail customers and development banking &
financial inclusion (low income) customers

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 Initiatives Taken
 India's first credit card for Golf Enthusiasts in association with Indian Golf Union
 Partnered with MoneyTap to launch India's first personal credit line based app
 Udio Wallet- India's first social payments wallet.
 India Startup Club - With the Indian Government’s campaigns like Make in
India and Startup India, RBL Bank launched the India Startup Club, to service the
end-to-end banking needs of the emerging entrepreneurial community
 Saksham - A financial literacy programme in collaboration with CDC to provide
education to 25,000 individuals and 300 villages in four districts of Madhya
Pradesh. Another Saksham programme was run in Ahmedabad in 2013
 Swadhaar FinAccess (SFA) - In collaboration with Swadhaar Information and
Management Services, RBL Bank started a financial literacy programme in Gujarat
and Mumbai, which held a classroom based financial literacy course for women
from low income communities

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 COMPETITORS

 HDFC Bank
 Kotak Mahindra
Bank
 Bandhan Bank
 ICICI Bank
 Axis Bank
 Yes Bank
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 COMPETITORS
SEGMENT TO FOCUS

Retail Banking
Retail banking, also known as consumer banking, is the typical
mass-market banking in which individual customers use local
branches of larger commercial banks.
Services offered include savings and checking accounts,
mortgages, personal loans, debit/credit cards and certificates of
deposit (CDs). In retail banking, the focus is on the individual
consumer.

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 COMPETITORS
Strategies to capture
Retail Market
 Training existing employees

 Get business partners

Compete with competitors online

Services like internet banking and proper security must be

ensured for credit/debit cards
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 Strategies to
COMPETITORS capture
Retail Market
Multiple ATM’S and Bank branches must be opened,
specially in rural areas

Digital marketing and mass advertisement should be done

to attract the attention of customers

Lucrative offers on interest and less processing fees

should be charged compared to its prime competitors

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 Strategies to capture
COMPETITORS Retail Market

 ACTIVATION
 BRANDING
 ALLIANCES
 MARKETING
 BRANCHES
 INCUBATOR
(CREATING ATTENTION,INTEREST,DESIRE,ACTION)

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3/22/2019

SCOPE of RBL in Retail Banking

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Summarized retail banking architecture to become the retail banker of the future
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ThankYou
TEAM PULSE
Lifeline of the market

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 SOURCE OF INFORMATION

WIKIPEDIA: https://en.wikipedia.org/wiki/RBL_Bank#Sectors
RBL Bank: https://www.rblbank.com/
RBL Bank Linkedln: https://www.linkedin.com/company/rbl-bank
RBL Bank Twitter : https://twitter.com/rblbank
Economic Times: https://economictimes.indiatimes.com/topic/RBL-Bank

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