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Presented by

-Rishi

Rajeev
Dheeraj
Rishab
Krishna
* What is E-CRM?
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1.Gather and combine customer information into a
unified picture

2.Response faster and accurately

3.Build customer loyalty

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1.Know your database
2.Identify your key advocates
3.Don’t ignore complainers
4.It’s not all about the money
5.Make it shareable
6.Test, test and test again
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1. SALESFORCE
Pros:
Cloud-based, allowing employees to access the CRM from anywhere in the world.
Easy to use – user-friendly navigation bar separates tabs for simple navigation.
Customizable dashboard.
Cons:
Pricing can be too expensive for small and medium sized enterprises (SMEs).

2. ZOHO
Pros:
Easily integrates into existing apps, such as MailChimp, Google Apps, Microsoft Outlook.
Mobile app updates you in real-time no matter where you are.
Competitive pricing, especially for the number of features available.
Cons:
Enterprise Edition maxes out at 1,000 emails per day - although you can upgrade to 2,250 emails per day,
this comes with extra charges.
The app sometimes experiences bugs, though regular updates provide fixes.

3. ACT!
Pros:
User friendly, easy to navigate software with plenty of customizability.
Less costly than competitors with tons of add-ons available.
Integrates with your existing email and social media platforms.
Cons:
Although less costly, the program is not as robust as competitors.
4. MICROSOFT DYNAMICS
Pros:
Familiarity – the interface is clean and organized, and embodies the feel of
other Microsoft software.
It’s compatible with other Microsoft products, so it can easily sync with
your other Microsoft Office products.
Cons:
Dynamics is quite sophisticated – most SMEs likely do not have their pricing
tables already set up, which is a requirement for running Dynamics.
Cloud was an add-on - it feels more like an afterthought than a core,
integrated component of the software.

5. HUBSPOT
Pros:
The price is right (free!).
Customizability – Hubspot allows you to customize everything according to
your needs.
Integrates seamlessly with the marketing and sales side of the platform.
Cons:
Lightweight – if you’re already making the most of a more robust system, it
doesn’t make sense to make the switch to Hubspot.
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1.Offer an efficient customer self-service where
customers could learn about products, purchase
service plans, phones and accessories, manage
their account, request service and support all in
one place
2.Improve quality of service while reducing costs
3.Reduce the number of calls to the service
center
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1.Integration of telephone, e-mail and Web environments
Allowed the company to bring together all the members of
the customer service community: marketing and sales,
finance and accounting, distribution
2.Customer access to every company function in one familiar
place
3.Customer interaction whenever they wish
4.ECRM paid for itself in only 6 months
Thank you