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  • LAw of Resources

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    Akshay Kale
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    The document discusses The Law of Resources which states that adequate resources are needed for an idea to be successful. It notes that even the best ideas will not go far without money to implement them. Marketing requires money to get an idea in a prospect's mind and keep it there. The document concludes that a mediocre idea with $1 million will get further than a great idea alone without resources.

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    Immutable law of Marketing

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    The document discusses The Law of Resources which states that adequate resources are needed for an idea to be successful. It notes that even the best ideas will not go far without money to implement them. Marketing requires money to get an idea in a prospect's mind and keep it there. The document concludes that a mediocre idea with $1 million will get further than a great idea alone without resources.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    14 views4 pages

    LAw of Resources

    Uploaded by

    Akshay Kale
    The document discusses The Law of Resources which states that adequate resources are needed for an idea to be successful. It notes that even the best ideas will not go far without money to implement them. Marketing requires money to get an idea in a prospect's mind and keep it there. The document concludes that a mediocre idea with $1 million will get further than a great idea alone without resources.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    THE 22

    IMMUTABLE 22
    LAWS OF The Law of
    Resources

    MARKETING
    AL RIES & JACK TROUT
    The Law of Resources
    “Without adequate resources an idea won’t get off the
    ground.”

    Indian Institute of Management Raipur 2


    The Law of Resources
    • Even the best idea in the world won’t go very far without the
    money to get it off the ground. Inventors, entrepreneurs, and
    assorted idea generators seem to think that all their good ideas
    need is professional marketing help.

    • Nothing could be further from the truth. Marketing is a game


    fought in the mind of the prospect. You need money to get into a
    mind. And you need money to stay in the mind once you get there.

    • You’ll get further with a mediocre idea and a million dollars than
    with a great idea alone.

    Indian Institute of Management Raipur 3


    THABK YOU

    Indian Institute of Management Raipur 4

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