3.

3 PORTER’S 5 FORCES

Bargaining power Bargaining power Competitive

Threat of Threat of substitutes
of customers of suppliers rivalry
new entrants

• We have 4
competitors and
• Threat of • Bargaining power
the major one is
• Low barrier to substitutes is high of buyers is high • Bargaining power
IKEA. Buyers may
entry because of due to the due to low cost of of suppliers is high
choose to flock in
the cheap presence of major switching from our since our only
other shopping
imported furniture competitors like products to source of supplies
mall - Ardence Lab,
from China IKEA & other small competitors’ is from China
Sunsuria & Tesco
furniture stores products
and spend their
money there.