“Video conferencing: The new

generation of communication”
By
Sadanand Garde
092049
 Introduction
• HCL Infosystems, India's premier information
enabling and integration company.
• HCL Infosystems chosen platform of total
technology integration lends itself to some very
significant alliances with the global leaders.
• HCL Infosystems focuses on the ever-growing
segment in Imaging, Telecom and Communication
products solutions and services.
 Objective of project
• To do Market research for Video conferencing
and Feedback for it.
• To Find out the requirement of Video
conferencing
• To find out market opportunities for video
conferencing systems in future.
 Scope of study
• This project will help company to understand
the potential of market of video conferencing
systems.
• This project will help company for designing
marketing strategies for beating the
compitition.
 WHAT IS VIDEO CONFERENCING?
• Videoconferencing uses telecommunications
of audio and video to bring people at different
sites together for a meeting.
• Video conferencing is interactive two-way
visual and audio communication over a
distance.
• It is often referred to as "videoconferencing"
or "video teleconferencing".
 VIDEO CONFERENCING COMPONENTS

• Codec
• Display
• Camera
• Microphone
• Speaker
 RESEARCH METHODOLOGY
• This research is based on data collected from
Mumbai region.
• We collected information through the offices
with the help of pre designed questionnaire.
• We collected primary data from sample size of
50, from that we have drawn some
conclusions.
 STATISTICAL ANALYSIS OF DATA
• Do you use video analysis1
conferencing for
business
communication?
a)Yes b) no yes
no
2. If using which system are you using
•Tanberg
•Polycom
•Radvision
•others

Tanberg 13
Polycom 27
Radvision 04
others 06
3.How many locations do you use?
•0<10
•10-20 0<10 20

•20-30 10-20 10
•30-above 20-30 14
30-above 06
4.Are you satisfied with the system which you are using?
a)Yes b) no Yes 35

No 15
5.If not satisfied, what is the cause of your dissatisfaction?
a) Poor service
b) High maintenance Poor service 28
c) Poor performance High maintenance 07
d) Unwanted features Poor performance 05
Unwanted feature 10
6. Do you need up gradation in your system?
a) yes b) no Yes 12
No 38
 SUGGESION AND
RECOMMENDATION
• HCL i.e. Tanberg VC system was 2nd in Market position, still
they are way behind next rival i.e. Polycom. Company should
take some positive action against it.
• Company must have very aggressive integrated marketing
policy, as people are still unaware of video conferencing
communication.
• Proper attention should be paid for advertisement planning
otherwise it may lead to problem for customer as well as for
company.
• There is need to create strong consumer care system, which
can lead to more & more customer satisfaction.
•  Company should tie up with some event management
company to organize various promotional activities like
canopy, Carnival.
 CONCLUSION
• This was a great opportunity for me to work on live
environment and apply the theoretical knowledge learned in
a classroom.
• I could utilize this opportunity as corporate interface.
• The work assigned to me was really challenging, as I have to
generate the leads of customer which may turn up in to
prospect.
• This project gave me true knowledge of untapped
communication system market.
• The future of communication will be changed by video
conferencing.
Thank you!!!