Ansari Rubina Hamid

International Marketing
About
Examining international organisational design
Introduction
International organisation
design refers to the structure
of a global organisation . An
organisation has different
structure based on strategies
and priorities in , general
multinational organisations
can select one of four
structure and design are as
follow
 International
division
structure :

include organisation that have two

main division ,namely domestic
division and international division.
This division handles the
responsibilities of all international
division. All the foreign subsidiaries
then directly report to the
international division of the
organisation that is separate from
domestic operation. We have
taking some example like:
Worldwide regional
division structure :

The advantages of world

wide regional structure is
that it helps in easily
responding to region or
country specific
information because of
its strong focus on region
or country
The product
division structure:

This structure was

common for the
organisation that have
diversified product
portfolio . However , this
structure was soon
replaced by matrix
structure discussed next.
 The matrix
structure:
Chief
The two dimension are executive
integrated in such a
way the each
operational unit Marketing finance operation
reports to both region
country managers and
product managers.