A Study on marketing strategies

of Jio limited and consumer

perceptions towards it.
Introduction
• Reliance Jio started its services two years back and has come
a long way since; becoming the strongest telecom competitor
causing a disprution in the market. Its affordable plans and
smartphones have caused a havoc leading to a major
consolidation in the telecom sector of India.
Scope

• Scope is limited to marketing strategy of Jio limited

• It pertains only to the launch Jio sim and consumer response on it
Need of study

• Jio telecom has created a revolution among indian telecom industries

and it’s also have changed the existing market strategy of competitors
Objectives

• To find out marketing strategies implemented by Jio

• To analyse the marketing strategys and its perception to words
individuals
• To find out individuals response towards Jio marketing strategys
Research methodology

• Methodology states that how research studies should be undertaken there

are various methods of interpreting data the entire study is based on
analysing marketing strategies followed by Jio and consumer response to it
. The present study employees high frequency data obtained from
following sources
• Primary data
• Data collected in the form of questionnaire from hundred different
Customer of Jio liMited living in Hyderabad
• Secondary data
• Obtain from various sources
Tools and techniques used

• Simple
• Graphical presentation
• Questionnaire method for primary data