COMMUNICATION AND CULTURE

Culture is the way of life.

Culture consist of beliefs,
ideas and practices that are
transmitted from one
generation to another.
Domingo de ramos and Semana santa
 Culture may be tangible and non-tangible.
 Tangible cultures refers to objects such as:
ARTWORK CARS COMPUTERS
NON-TANGIBLE CULTURE refers to beliefs, norms and
language.
Culture are shaped by historical and geographical forces.
Cultural tradition shape daily activities and social life.
Historical influences shape the pattern of social group.
These factors are dynamic, continuously evolve and
change over time.
Culture also sets the standard for society.
 Culture is a learned process of communication.Through
communication and interaction we learned to understand
the peoples belief, languange and values.
 Communication expresses and sustain culture.
Everytime we express our cultural values we imbibe our
own beliefs and ideas.(WOOD, 2006)
PERSUASION
 Is a process whereby the communicator deliberately or
consciously attempts to influence the attitudes or
behaviour of others regarding on issue through
transmission of message in an atmosphere of a free
choice.
Persuasion is symbolic, utilizing words, images and
sounds.
It may be verbal, and/or non verbal, via the different
cultural media (TV, radio, internet) or via face to face
communication.
 4 ELEMENTS OF PERSUASION
1. THE SOURCE OF COMMUNICATION- must be credible, has
expertiseor knowledge of the topic and trustworthy.
2. THE INTELLECTUAL CAPACITY OF AUDIENCE- communication
wil be one sided if the audience is not well informed or if the subject is
unintelligible to them. A two sided message is given to bright and well
informed audience.
3. THE MESSAGE- can be emotional or logical or it can be a
combination of logical and emotional.
4. THE MEDIUM- The effectiveness of method by which the message
was coveyed through style and techique and repeated exposure.
 ETHOS- Perceived personal character of the
speaker (has integrity, is trustworthy, shows
goodwill, knows what he or she is talking
about, and is committed to thentopic showing
enthusiasm and dynamism.)
PATHOS- refers to the emotional responses for
attitudes; appeals to the listener's need, issues and
problems.
LOGOS- present rational or logical proof. it shows
the evident to support the issue.
NONVERBAL COMMUNICATION

Nonverbal communication is a broad term used to

describe any method of transferring information without
words.
Nonverbal communication may be intentional, it may be
based on societal cues, or it may be completely
unconscious.
Common form of nonverbal communication include body
language and facial cue, fashion and personal grooming,
hand gestures, and signs and symbols.
 CHARACTERISTICS OF NONVERBAL
COMMUNICATION
Nonverbal messagess primarily communicate emotion,
attitudes.
Nonverbal cues substitute for, contradict, emphasize or
regulate verbal messages.
Nonverbal cues are continuous.
Nonverbal cues are more reliable.
Nonverbal cues are culture bound.
Nonverbal behavior always communicate with values.
 TYPES OF NONVERBAL
COMMUNICATION
KINESICS- body position and body motions. Refers to posture
and gesture that signal if one is oen to interaction.
HAPTICS- refers to physical touch.
PHYSICAL APPERARANCE- refers to physical qualities such as
skin color, height, and other features.
ARTIFACTS- personal objects to express identities and
personalize our environment. Ex: clothing, jewelry, and personal
territories.
PROXEMICS- refers to use of space. space also signal status and
power. Greater space is given to those with higher status.
CHRONOMICS- the use of time defines identifies and
interaction. Time and status are related. it expresses
position and power.
PARALANGUAGE- vocal inflections such as pitch,
volume, sound, and rhythm enhance verbal message. It is
silent type of noverbal behavior which we can
communicate powerful message.
ENVIRONMENTAL FACTORS- refers to the elements of
setting or the ambiance. Ex: comfortable chairs,
decorated offices, etc.