Professional Documents
Culture Documents
Role of Advertising in Economical Development
Role of Advertising in Economical Development
ADVERTISING IN
ECONOMIC
DEVELOPMENT OF
INDIA
BY:
PRAGATI SRIVASTAVA
BBA
Sunbeam Women’s College,
Varuna
ON ECONOMIC
DEVELOPMENT OF INDIA
POSITIVE EFFECTS OF ADVERTISING IN
ECONOMIC DEVELOPMENT
Effect on Production Cost, Distribution Cost and Prices
Effect on Demand
Effect on Competition
Effect on Employment
Effect on Price
2.Effect on Demand
In case of new products, advertising
creates primary demand by educating the
audience regarding uses of product. Even
in case of existing product, the audiences
are made to realise the need of product
through rational and emotional appeals.
3.Effect on Competition
Advertising promotes competition among
different brands of same product. The
company offering good quality products
at reasonable price often gets advantage
in the competition.
4.Effect on Consumer Choice