Customer Acquisition &

Market Research

Name: Mentor name:

Mudit Singh Mr Pankaj kumar Singh
Summer Intern Customer Development
Ithum(102) Officer
 Introduction
 LOTS Wholesale Solutions, a 100 per cent subsidiary of Thailand-based Siam
Makro PCL, which is a part of $50 billion Charoen Pokphand Group.
 Lots Wholesale Solutions was incorporated on January 2017. The company
operates in wholesale cash and carry model.
 Store of lots are spread in 50000 – 40000 sqft sale are to serve the customers
in easy manner.
 Lots wholesale solutions is a brand name of CP Wholesale India Pvt Ltd.
 Lots wholesale solution come with an idea to serve the Indian market
segment wise HORECA , traders and services .
 Objective
Customer acquisition by registering them under the head
of lots wholesale solutions and covering all the market by
regular visits. Main aim is to register customer and second
to aware the customer about lots .

Planning
 Cover all big customer in the market.
 Identify the market .
 Schedule for market coverage .
 Approach
 To cover the market segmentation of the company in the range of 30 km from the
store .
 Spread awareness about the lots wholesale solution in market.
 Providing best services to the customer like delivery and credit facilities and easy
ordering from the app of lots wholesale solution
 Identify the problem and give the better solution for customer
Market visited( HORECA)
Market name Total visit
Sector 62 20
Sector 50 16
Sector 41 22
Sector 49 12
Sector 1 vaishali 15
Sector 14 kaushambi 12
Sector 53 12
Sector 18 10
Sector 23 15
Sector 25 8
Sector 27 12
Sector 26 24
Total registrations 35
Registered Customers
 Market visited (sco’s)
Market name Total visit
Sector 63 15
Sector 62 8
Sector 59 22
Sector 26 2
Sector 12/22 10
Sector 53 1
Sector 125 2
Sector 18(wave tower) 10
Total registration 25
Problems in HORECA:
 Less awareness about the lots wholesale solutions in the market.
 Customers are not providing there personal detail like GST and
identity for registration .
 Customer have good relation with current distributer and not ready
to switch.
 There are two types of outlet, COCO company outlet(company
operated), COFO company outlet(franchise operated).
 It is very difficult to register COCO as purchasing is done by head
office.
 Customers are asking for price before registration.
Suggesting the way forward:

 Increase the awareness about the company and

stores with proper information.
 To provide better schemes to the each customer
segment.
 Assign market to individual CDA so that follow up can
be taken in regular basis which makes good relation
with customer.
 Problems in sco’s
 Its very difficult to enter in corporate offices without
appointment .
 Purchase department were not ready to give
appointment as we are giving proper bill to company in
which they can’t do any manipulation for personal
benefits..
 Big corporate offices have tenders for there
requirement and they are asking quotations.
 Employees are not ready to share their company GST
details.
 Most of the SCO’S customer asking for the product and
price before registration .
Thank you