INTRODUCTION

• Ola Cabs is an online cab aggregator

• Started in Mumbai, now based out of Bangalore and is
among the fastest growing businesses in India
• Founded on 3 December 2010 by Bhavish Aggarwal (CEO)
and Ankit Bhati
• Expanded to a network of more than 200,000 cars across
85 cities
• Expanded to incorporate autos in Bengaluru

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 TEA
M
• Bhavish Aggarwal, Co-Founder and
CEO

• Ankit Bhati, Co-Founder and

CTO

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 COMPETITORS
• Uber

• Meru cabs

• Taxi for sure

• Easy cabs

• Unorganized players (Auto

rickshaws/Taxis)

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 OFFICE LOCATIONS
• Corp office-
Mumbai
• Branch Office:

– Delhi

– Bengaluru

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 SWOT Analysis
Strength
• First mover advantage
• Acquisition of Taxi For Sure
• Top of the mind service
• High awareness due to aggressive TV, online and
print media marketing
• Huge customer base & due to network effect it is
increasing
• Rapid expansion and online application
• Multiple rounds of VC investments

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Weakness
• Drivers misbehavior
• While the demand is huge, amount of cash burning is
huge and monetization is very difficult
Opportunities
• Unorganized market is huge
• Increasing internet penetration & smart phone users
• Rising disposable income
• Shifting of consumers towards convenience creates
huge demand
• Acquisition of smaller players 7
 Threats
• Rising competition
• Uber has deep pocket and hence can burn cash
heavily
• Presence of many national players
• Absence of clear government regulations in
developing countries
• Future is unclear due to lack of regulations and
Customer loyalty is less in this industry

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Acquisitions and Funding
• 1 Acquisitions- TaxiForSure acquired by Ola on March
2, 2015 for $200Million in cash and stocks
• Funding Received - $676.8 Million in 6 Rounds from
16 Investors
• It raised $330k in its initial round of funding on
April 21, 2011

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Customer Acquisition Initiatives
 Associating with big events happening around metros.
 Providing free Ola money and cash backs to promote usage of
apps
 Offers a wide variety of cab options including a Nano and an
Auto option to appeal to various customer categories
Driver Acquisition Initiatives
 Providing training to drivers in skilled driving, traffic rules,
etiquettes.
 Encouraging new drivers (who don't have a car), by arranging
low interest rates with financiers

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 Strategies used by
OLA
• Only App service
• Partnership with private taxi owners, hence low
investment
• Variable benefits for drivers of OLA
• Works with leading financial institutions that provide
loans to help prospective drivers buy their cars outright
• Offers training to ensure drivers are equipped to
deliver a quality and safe experience for passengers
• Offers three different tiers of car service to suit
different budgets: luxury sedan models, mid- range,
and its Ola Mini range
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• Variety of payment options for customers- cash and
OLA Wallet
• Even pricing while travelling at night
• Included autos under OLA
• OLA McCafe
• Free rides and discount coupons
• Social Causes
• Provided feedback forms to customers
• Ola wallets to be used on platforms like Oyo Rooms,
Lenskart and Saavan

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Components and
Down to
Specific
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Customer Review

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 Description in App.
• Ola cabs app offers City Taxi rides on a point to point basis across several cities in
India. We are changing the way you move around in your city with a range of cab
options to choose from - Sedan, Mini and Prime! How the Ola Cabs app works is
really simple:
• 1. Set your pickup location (Eg: from Airport, Railway station, Office, Home or your
current location)
2. Pick the cab you want and see all available cabs close by
3. Tap "Ride now" to book your ride
4. Get instant confirmation with driver details
5. See your ride en-route on the map
6. Pay only after completion of your ride or use "Ola Money" to ride cash-free!

• You want to schedule a pickup for sometime later to catch a flight or train? Just use
"Ride later" and plan ahead. You can also invite friends to use our awesome service
and earn free Ola Money.

• Ola drivers are professionally trained and the cabs have gone through stringent
quality checks.
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Advertisements and Offers..!!!

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 Expansion Plans of Ola
Cabs
• Revenues of Ola cabs have grown more than 10 times
over the past 4 years
• Ola cabs has lined up aggressive expansion plans after the
funding round from Soft Bank. It is targeting to have on
board a million driver partners in three years
• It also plans to further invest in its technology platform to
provide a better experience to customers as well as expand its
footprint to smaller cities.

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