DELHI PRIVATE SCHOOL

NAME:AMAN ASWANI

CLASS:11-H

ROLL NO:4

EXAMINER:
CORPORATE WARS
V/S
 INDEX
•METHODOLOGY

•INTRODUCTION

•CONCLUSION

•APPENDIX

•ACKNOWLEDGEMENT

•BIBLIOGRAPHY
 METHODOLOGY

I ENJOYED DOING THIS PROJECT AS

WELL AS I GAINED A LOT OF
INFORMATION ABOUT THE
PRODUCT AND IT WAS A GREAT
EXPERIENCE
 MARKETING MIX
The term 'marketing mix' was first used in 1953 when Neil
Borden, in his American Marketing Association presidential
address, took the recipe idea one step further and coined the
term "marketing-mix". A prominent marketer,
E. Jerome McCarthy, proposed a 4 P classification in 1960, which
has seen wide use. The four Ps concept is explained in most
marketing textbooks and classes

Elements of the marketing mix are often referred to

as 'the four Ps':
Product - A tangible object or an intangible service that is
mass produced or manufactured on a large scale with a specific
volume of units. Intangible products are often service based like
the tourism industry & the hotel industry or codes-based
products like cell phone load and credits. Typical examples of a
mass produced tangible object are the motor car and the
disposable razor. A less obvious but ubiquitous mass produced
service is a computer operating system.
Price – The price is the amount a customer pays for the product.
It is determined by a number of factors including market share,
competition, material costs, product identity and the customer's
perceived value of the product. The business may increase or
decrease the price of product if other stores have the same
product.
Place – Place represents the location where a product can be
purchased. It is often referred to as the distribution channel. It
can include any physical store as well as virtual stores on the
Internet.
Promotion represents all of the communications that a marketer
may use in the marketplace. Promotion has four distinct
elements - advertising, public relations, word of mouth and
point of sale. A certain amount of crossover occurs when
promotion uses the four principal elements together, which is
common in film promotion. Advertising covers any
communication that is paid for, from cinema commercials, radio
and Internet adverts through print media and billboards. Public
relations are where the communication is not directly paid for
and includes press releases, sponsorship deals, exhibitions,
conferences, seminars or trade fairs and events. Word of mouth
is any apparently informal communication about the product by
ordinary individuals, satisfied customers or people specifically
engaged to create word of mouth momentum. Sales staff often
plays an important role in word of mouth and Public Relations
 SWOT ANALYSIS
SWOT Analysis is a strategic planning method used to
evaluate the Strengths, Weaknesses, Opportunities, and
Threats involved in a project or in a business venture. It
involves specifying the objective of the business venture or
project and identifying the internal and external factors that
are favorable and unfavorable to achieving that objective.
The technique is credited to Albert Humphrey, who led a
convention at Stanford University in the 1960s and 1970s
using data from Fortune 500 companies.
A SWOT analysis must first start with defining a desired end
state or objective. A SWOT analysis may be incorporated
into the strategic planning model. An example of a strategic
planning technique that incorporates an objective-driven
SWOT analysis is (SCAN). Strategic Planning, including
SWOT and SCAN analysis, has been the subject of much
research.
•Strengths: attributes of the person or company
that are helpful to achieving the objective.
•Weaknesses: attributes of the person or
company that are harmful to achieving the
objective.
•Opportunities: external conditions that are
helpful to achieving the objective.
•Threats: external conditions which could do
damage to the objective.
Identification of SWOTs is essential because subsequent steps in
the process of planning for achievement of the selected objective
may be derived from the SWOTs.
First, the decision makers have to determine whether the
objective is attainable, given the SWOTs. If the objective is NOT
attainable a different objective must be selected and the process
repeated.
The SWOT analysis is often used in academia to highlight and
identify strengths, weaknesses, opportunities and threats. It is
particularly helpful in identifying areas for development
 WESTERN DIGITAL

Western Digital Corporation (NYSE: WDC) (often abbreviated to

WD) is a manufacturer of computer hard disk drives, and has a
long history in the electronics industry as an integrated circuit
maker and a storage products company. Western Digital was
founded on April 23, 1970 as General Digital, initially (and
briefly) a manufacturer of MOS semiconductor test equipment.
It rapidly became a specialty semiconductor maker, with startup
capital provided by several individual investors and industrial
giant Emerson Electric Company. In July, 1971, they adopted
their current name, had moved to Lake Forest, California, and
soon after introduced their first product, the WD1402A UART.
Western Digital is currently one of the largest hard drive
companies in the world
 History
1970s
Through the early years of the 1970s, WDC made their money
by selling calculator chips; by 1975, they were the largest
independent calculator chip maker in the world. The oil crisis of
the mid-1970s and the bankruptcy of its biggest calculator
customer, Bowman Instrument, changed its fortunes, however.
In 1976, Western Digital declared bankruptcy. After this,
Emerson withdrew their support of the company, and WDC was
on its own.
WDC introduced several landmark products during this time,
including the MCP-1600 multi-chip, microcoded CPU (used,
among other things, to implement DEC's LSI-11 system and their
own Pascal MicroEngine microcomputer which ran the
UCSD p-System Version III and UCSD Pascal), and a string of
single-chip floppy disk drive controller chips, notably the
WD1771.
1990
Western Digital Caviar280 (WDAC280-32) - 85.3 MB
(mounted on a third party 5.25" bay adapter bracket)
By 1991, things were starting to slow down, as the PC
industry moved from ST-506 and ESDI drives to ATA and
SCSI, and thus were buying fewer hard disk controller
boards. That year saw the rise of WDC's Caviar drives,
brand new designs that used the latest in embedded servo
and computerized diagnostic systems.
Eventually, Caviar drives were selling so well that WD
started to dispose of its other divisions. Paradise was sold
to Philips (it has since disappeared), their networking and
floppy drive controller divisions went to SMC Networks, and
their SCSI chip business went to market leader Adaptec.
Around 1995 the technological lead that the Caviar drives
had enjoyed was eclipsed by newer offerings from other
companies, especially Quantum Corp., and WDC fell into a
slump.
Products and ideas of this time didn't go far; the Portfolio
drive (a 3-inch (76 mm) form factor model, developed with
JT Storage) was a flop, as was the SDX hard disk to
CD-ROM interface. WDC's drives started to slip further
behind products by other makers, and quality began to
suffer; system builders and PC enthusiasts who used to
recommend WD above all else were going to the
competition, particularly Maxtor, whose products had
improved significantly by the late 1990s.
To attempt to turn the tide, in 1998, WD recruited the help of IBM.
This agreement gave WD the rights to use certain IBM
technologies, including giant magneto-resistive (GMR) heads, and
access to IBM production facilities. The result was the Expert line
of drives, introduced in early 1999. The idea worked, and WD
regained much respect in the press and among users, even
despite a recall in 2000 (which was due to bad motor driver
chips). WDC has since broken ties to IBM.

2000
Western Digital WD740GD Raptor - 10.000 U/min - 74 GB
In 2001, Western Digital became the first manufacturer to
offer mainstream ATA hard disk drives with 8 MB (8 MiB) of
cache buffer. At that time most desktop hard disk drives had
2 MB of buffer. WDC labeled these 8 MB models as "Special
Edition" and distinguished them with the JB code (the 2 MB
models had the BB code). The first 8 MB cache drive was
the 100 GB WD1000JB; models with capacities from 40 GB
to 250 GB and more followed. WD advertised the JB models
as a good choice for cost-effective file servers.
In 2003, WD acquired most of the assets of bankrupt one-
time market leading magnetic hard drive read-write head
developer Read-Rite Corporation. In the same year, WD
offered the first 10,000 rpm Serial ATA HDD: The WD360GD
"Raptor" with a capacity of 36 GB and an average access
time of less than 6 milliseconds. Soon, the 74 GB
WD740GD, which is also much quieter, followed and in
2005 Western Digital released the 150 GB version, the WD1500.
As of 2004 the WD Raptor drives have 5 years of warranty,
making them a more attractive choice for inexpensive
storage servers, where a large number of drives in constant use
increases the likelihood of a drive failure. In 2006, Western Digital
introduced its My Book line of mass market external hard drives
that feature a compact book-like design. On the 7th October 2007
Western Digital released several editions of a single 1 TB hard
drive - the largest in its My Book line.

In 2007 Western Digital announced the WD GP drive touting

rotational speed "between 7200 and 5400 rpm", which, if
potentially misleading, is technically correct; the drive spins at
5405 rpm, and the Green Power spin speed is not variable.
On April 21, 2008, Western Digital announced the next
generation of its 10,000 rpm SATA WD Raptor series of hard
drives. The new drives, called WD VelociRaptor, feature 300 GB
capacity and 2.5-inch (64 mm) platters enclosed in the Icepack, a
3.5-inch (89 mm) mounting frame with a built-in heat sink.
Western Digital claims the new drives are 35 percent faster than
the previous generation WD Raptors.
On September 12, 2008, Western Digital shipped a 500 GB 2.5-
inch (64 mm) notebook hard drive which is part of their Scorpio
Blue series of notebook hard drives.
On January 27, 2009, Western Digital shipped the first 2 TB
internal hard disk drive.
On March 30, 2009, WD entered the solid-state drive market
with the acquisition of Silicon systems, Inc.
On July 27, 2009, Western Digital announced the first 1 TB mobile hard
disk drive, which shipped as both a Passport series portable USB drive
as well as a Scorpio Blue series notebook drive

Warranty
Recently, WD sells many hard drives with a warranty of one,
three or five years included in the retail price, but they offer the
customer the option of purchasing a longer (two- or three-year)
warranty on their web site. Three years is the current industry
standard and while Seagate (a competitor) used to offer 5 years
of warranty for all their drives, they recently moved back to a
three-year warranty for their bulk (bare/OEM) consumer-level
drives.
High performance Raptor drives as well as the Caviar Black
Series and RE Series still come with a five year warranty
Software
Western Digital distributes the following utilities for use with
their hard drives.
Data Lifeguard Tools
a software utility suite for basic setup of hard disks,
developed under contract by Kroll On track Inc (who
also provides similar suites for other drive
manufacturers). It runs on Microsoft Windows and DOS
operating systems. It is free to download and use.
As of version 11 it contains the following features:
•displaying built-on-demand installation manuals (with
jumper settings) for many Western Digital hard drives,
•partitioning and formatting hard disks,
•copying files between disk partitions,
•displaying numbers, size and type of partitions,
•displaying basic technical disk information, such as
firmware revision, S.M.A.R.T Support (Enabled/Disabled),
ATA # supported, R/W Multiple, PIO Mode Support, IORDY
Support (Yes/No), Sectors/Block, PIO Cycle Time.
 IOMEGA
Iomega is a producer of consumer external, portable and
networking storage hardware. Established in the 1980s, Iomega
has sold more than 400 million digital storage drives and disks.
Purchased by EMC in June 2008, Iomega has become the SOHO/
SMB arm of the world’s largest storage company.
On April 8, 2008, EMC Corporation announced[1] its plans to
acquire Iomega for a consideration of US$213M. The acquisition
was completed in June 2008[2].

Iomega’s desktop offering is a brushed-aluminium slab with a

perforated front that echoes the design of the Mac Pro, an
impression the clean white activity light does little to dispel. But
the product is firmly focused on the PC market: it comes
formatted as NTFS, which OS X can’t read, and it doesn’t support
Apple’s beloved FireWire.
What it does support is eSATA – the external variant of the SATA
interface used for internal drives – and this opens up
performance far in excess of what’s possible with USB. Via
eSATA, the Iomega completed our 3,000-file read and write tests
in just 16 seconds – half the time taken by even the fastest USB
drives. The 3GB file test was even more impressive, slashing the
USB record of 3mins 18 secs down to just 51 seconds. So if your
PC’s equipped with the appropriate port, there’s a compelling
argument right there to pick this model
But even leaving eSATA aside, it’s still a super-fast drive: with a
USB connection it achieved excellent average read and write
speeds of 29.3MB/sec and 14.7MB/sec in our small files tests,
and an equally impressive 33.1MB/sec and 24.8MB/sec with our
larger files.
Of course, if you just want simple storage there are cheaper
options. Although street prices for the Professional Hard Drive
are pleasingly lower than the £91 exc VAT SRP, you’re still
looking at 9p per gigabyte.
But the Iomega feels like a more professional choice, with a real
power switch at the back and a stand for vertical or horizontal
orientation. And, as with the portable eGo drive, the bundled
software isn’t bad either: we particularly like Iomega’s Never
Down, which backs up your system so completely that you can
actually boot it from the external drive should a disaster
completely wipe your main disk.
 CONCLUSION
COMPAIRING WESTERN DIGITAL AND IOMEGA
WESTERN DIGITAL IS BETTER THAN IOMEGA
LOOKING AT THEIR FUNCTIONS.
WESTERN DIGITAL IS VERY COMPAQ ITS VERY SMALL
AS A PASSPORT SIZE AND IT CAN CARRIED EASILY IT
HAS 3 YEARS WARRANTY LIFE AND IT HAS US
TECHONOLOGY BUT IT IS ESSEMBLED IN THAILAND
WHY THAILAND BECAUSE OF CHEAP
LABOUR.IOMEGA IS USING WESTERN DIGITAL
TECHONOLOGY AND WESTERN DIGITAL IS
PASSWORD PROTECTED.IOMEGA IS VERY BIG AND
HEAVY IT ALSO HAS 3 YEARS WARRANTY IT IS MADE
IN CHINA. LOOKING AT THE PRICES OF IOMEGA
250GB IS FOR DHS 279, 300 GB IS FOR DHS
299,500GB IS FOR DHS 399 AND WESTERN DIGITAL
250GB IS FOR DHS259, 300GB IS FOR DHS 279, 500
GB IS FOR DHS 359.LOOKING AT THE TECHONOLOGY,
SERVICES AND PRICE WESTERN DIGITAL IS BETTER
THAN IOMEGA.
 ACKNOWLEDGEMENT

I WOULD LIKE TO THANKS MY

TEACHERS , MY PARENTS AND MY
FRIENDS WITHOUT WHOM THIS
PROJECT WAS NOT POSSIBLE
 BIBLOGRAPHY

WWW.GOOGLE.COM

WWW.WIKIPEDIA.COM

WWW.YAHOO.COM
 Western Digital Corp. - SWOT
Analysis
Description: The Western Digital Corp. - SWOT Analysis
company profile is the essential source for top-level
company data and information. Western Digital Corp. - SWOT
Analysis examines the company’s
key business structure and operations, history and products,
and provides summary analysis of its
key revenue lines and strategy.
Western Digital is engaged in the design, development,
manufacture and sale of hard disk drives to
the desktop personal computers, mobile, enterprise and
consumer electronics markets. The
company operates in the US, Asia, Europe, the Middle East,
and Africa. It is headquartered in Lake
Forest, California and employs 29,572 people. The company
recorded revenues of $5,468 million
during the fiscal year ended June 2007, an increase of 26%
over 2006. The growth in the Western
Digital’s revenues was augmented by increased demand for
hard drives and other non desktop
products like mobile, consumer electronics, and other
enterprise products. The operating profit of
the company was $415 million during fiscal year 2007, an
increase of 13.4% over 2006. The net
profit was $564 million in fiscal year 2007, an increase of 42.8%
over 2006.
Scope of the Report
- Provides all the crucial information on Western Digital Corp.
required for business and competitor
intelligence needs
- Contains a study of the major internal and external factors
affecting Western Digital Corp. in the
form of a SWOT analysis as well as a breakdown and
examination of leading product revenue
streams of Western Digital Corp.
-Data is supplemented with details on Western Digital Corp.
history, key executives, business
description, locations and subsidiaries as well as a list of
products and services and the latest
available statement from Western Digital Corp.
Reasons to Purchase
- Support sales activities by understanding your customers’
businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure,
strategy and prospects
- Obtain the most up to date company information available
 IOMEGA - SWOT Analysis
Our Cytogen Corporation - SWOT Analysis
company profile is the essential source for top-level company
data and information. The report examines the company’s key
business structure and operations, history and products, and
provides summary analysis of its key revenue lines and
strategy.

Cytogen is a specialty pharmaceutical company focused on

building, developing, and commercializing a portfolio of
oncology products for the treatment and care of cancer
patients. The company currently markets Quadramet
(samarium Sm-153 lexidronam injection), Prostascint
(capromab pendetide), and Soltamox (tamoxifen citrate) to the
US oncology market. Cytogen is headquartered in Princeton,
New Jersey and employed 95 people as of December 2006. The
company recorded revenues of $17 million during the fiscal
year ended December 2006, an increase of 8.8% over 2005.
The operating loss of the company was $30 million during
fiscal year 2006, as compared to $29 million in 2005. The net
loss in fiscal year 2006 was $29 million, as compared to $28
million in 2005.
Scope of the Report
- Provides all the crucial company information required for
business and competitor intelligence needs
- Contains a study of the major internal and external factors
affecting the company in the form of a SWOT analysis as well
as a breakdown and examination of leading product revenue
streams
- Data is supplemented with details on the company’s history,
key executives, business description, locations and subsidiaries
as well as a list of products and services and the latest
available company statement

Reasons to Purchase
- Support sales activities by understanding your customers’
businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure,
strategy and prospects
- Obtain the most up to date company information available