Jugaad Innovation

book written by Navi Radjou,

Jaideep Prabhu & Simone Ahuja.
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 “Jugaad” is a Hindi word that describes an
improvised or makeshift solution using scarce
resources.

In a business context, jugaad is a frugal,

WHAT IS flexible, and inclusive approach to problem
JUGAAD? solving and innovation.

Jugaad thinking helps us focus on the

essence, the real requirements, and often
leads to taking the mental leap that is required
for a disruptive new design or product.

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6 principle
of Jugaad
Innovation

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 Seek opportunity in adversity
Jugaad Innovators find opportunity in adversity
in 3 different ways
1. Re framing or changing the lens through
which they perceive the situation they face.
2. Making constraints work for them rather than
against them
3. Being quick to act in response to the
opportunities they see
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1. Seek opportunity in adversity

Making constraints work for them rather than against them

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 Do More With Less
Optimize the use of scarce resources while
delivering high value to more of customers. Avoid
reinventing the wheel and reuse existing
technologies and networks. Reuse and recombine
thats the key.
Do more with less. Not “bigger is better” but “more
with less” is jugaad. Be frugal, optimize use of scarce
resources. Pepsico provides some examples.

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 Mitticool
Refrigrator

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 Think and act flexibly
Question the status quo. Constantly question
conventional wisdom and keep all options open
so you can respond quickly to unexpected
changes.
Think and act outside the box . . . create a new
box!
India’s Tata automobile group is their primary
illustration.
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YOU CAN
ALSO SPLIT
YOUR
CONTENT

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IN TWO OR
THREE
COLUMNS

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WANT BIG IMPACT? USE BIG IMAGE.

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USE
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DIAGRAMS
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EXPLAIN
YOUR
IDEAS
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89,526,124
Whoa! That’s a big number, aren’t you proud?

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OUR
PROCESS
IS EASY
1 2 3

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LET’S
REVIEW
SOME
CONCEPTS

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 Place your screenshot
MOBILE PROJECT here

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THANKS!
Any questions?

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👧 Asmita Murkar-MM-16-14
👨Jigar Doshi- MF-16-10
👨 Farooq Shaikh-MF-16-19
👨Deep Gandhi-MF-16-13

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