Market Share

2.59 2.59 0.82 0.25

19.83 IE
Firefox
43.5
Chrome
Opera
Safari
33.01 Other
Introduction Of Firefox :
• Free, open source and cross
platform browser
• Developer Mozilla Corporation
& Mozilla foundation
• Creators: Dave Hyatt , Joe
Hewitt & Blake Ross
• Release date 9th Nov 2004
• Available in 75 languages
 PRODUCT
• Fast reliable browser
• Better than Internet Explorer
• Wide variety of extension
features like add-ons
• Open Source
PRICE
• Since inception it has been a
freeware browser
 PLACE
• All internet users
• Direct channeling

PROMOTION
• Events like Mozilla download day
• Web page adds
• Word of mouth
• Community Interaction
• Video adds
 ENVIRONMENT
• Social:
– Lifestyle media
• Technology:
– Open Source
• Political:
– Monopoly of IE
 Reasons for success
Promotions

Interaction with
community

Open source

Better browsing security

 Product
• Opera : Desktop Internet Browser
• Stylish and an extremely fast Browser
compared to other Browsers
• Feature-Rich and Innovator for speed dial
• Turbo features Meant for slow internet
connections
• Inbuilt variety of features
• Highly customized browser

 Price
• Freeware (Currently)
Paid Service till Version 5
• Adware (Hardcoded Advertisements in-
built) Browser till Version 8.5
 Place
• Internet
• Lately entered the Mobile Browser Market
with Opera Mini Browser pre-installed in
many mobile phones

 Promotion
Advertising Solutions used in many different
websites like :
1)Google Adsense
2) AdBrite
3)Bidvertiser
4)Infolinks
5) ValueClick
 Why Opera Failed ?
• Paid Browser
(Paid Browser till Version 5 and an Adware
Browser till Opera 8.5 Version whereas all
the browsers available were Free)
• Poor promotion of Opera Browser
(unlike Firefox had “Firefox download day”
breaking 8002530 downloads for their web
browser , Firefox community contests etc)
• Poor Listeners
(Not listening to the their dedicated
community. Features like auto update, spell
check were requested by users after Opera
6 launched , yet was implemented much
later after Opera 8 versions)
 Incompatibility
(Opera did not work well with lots of popular web
sites , especially banking sites and Airline
websites . Due to the fact that it was not
promoted well at the beginning itself , most
websites do not optimize the website according
to Opera , but they do for Firefox)
 Releasing final versions too fast

(Opera 9.5 was released just 2 days after opera

9.0)
 Complicated GUI

(It might not be hard for advanced users to

understand all the functions of Opera Desktop.
However, novice users having a hard time to do
that)
 Learning from Firefox
• Mozilla positioned Firefox as a
secure, swift and fast browser
• Effective promotion
• Interaction with end users and
attentive to feedback
 Learning from Opera
• Perceived as a tech-savvy
people’s browser
• Faulty pricing
• Lack of promotion
• Mistake rectification
-Successful product in mobile
browser
 Conclusion
• The best product need not
necessarily become the
most popular product.
• Marketing strategies play a
vital role in today’s world
 Presented By:
Name Roll Number

Mayurkumar Satdeve 112

Vishwas Sawale 113
Sujeet Sawant 114
Ritesh Shah 115
Sneha Shetty 116
Aditya Singh 117
Abhijeet Sonawane 118
Vinay Sonawane 119
Rashtradeep Suhalka 120
Akshay Tannu 121
Rahul Vora 122