PANAGBENGA FESTIVAL

“SESSION ROAD IN BLOOM”

ANALYSIS
STRENGTH
 Highlight's the diverse culture
and heritage of the
Cordillera
 The culinary and colorful
delights in Session in Bloom
 Good Location
 Attracts thousands of tourists
 Good Quality of Local
Products that can buy at
affordable price
 One stop shop
 Many food stalls with different
delicacies that fill hungers
WEAKNESSES
 Traffic {Vehicular and
Human Traffic)
 Local residents stress
 Long queue in limited
stalls with dining area
 Foreign products that
compete with our local
products
 Tons of garbage waste
OPPORTUNITIES
 Opportunity for
entrepreneurs and new
business owners to
introduce and advertise
new products and sell
them locally.
 Local employments
 Local Accommodations
were fully occupied
 Opportunity for local artist
to show their talents and
skills
 Foreign Products/ Brands
 Food preparation

THREATS
HOMOGINIZED OR
DIVERSIFIED?