TOPIC: SHAN FOODS ENTERING INTO

CONFECTIONERY MARKET
GROUP MEMBERS
GHAFEER CHOHAN
SYED OWAIS HUSSAIN
USAMA NAEEM
SYED ADEEM
HANIYEH SHEIKH

PRESENTED TO: MA’AM DURRE AFSHAN ALI

CONSUMER BEHAVIOR
 INTRODUCTION
• Shan Foods is well Known Pakistani brand,
founded in 1981.
• It produces a variety of packaged spice mixes
(MASALA), Salt, Paste, Accompaniments,
Desserts, Instant Noodles and Ready to eat
food products.
 INTRODUCTION
• Shan Foods enjoys a strong reputation among
it’s both local and international customers.
• Having 8% market share in plain spices and
41% market share in recipe mixes.
• Due to it’s popularity among customers, Shan
has an edge to capture confectionery market
easily.