DIGITAL

MARKETING
 INTRODUCTION

Digital marketing is the

marketing of products or services
using digital technologies, mainly
on the Internet and any other
digital medium.
 Modes Of Digital
Marketing
 Search Engine Optimisation (SEO)
 Search Engine Marketing (SEM)
 Content Marketing
 Website Marketing
 Display Advertising(Banner Ads)
 Social Media Marketing
 Email Marketing
 Optimisation
◇ SEO is all about increasing the visibility of
a website in the organic or unpaid results
of a search engine by optimizing the
webpage , content ,etc.,
◇ SEO helps in making your website visible
in the unpaid or organic or natural search
results.
 Search Engine Marketing
Search engine marketing (SEM) is a form
of Internet marketing that involves the
promotion of websites by increasing their
visibility in search engine results pages
(SERP’s) primarily through paid
advertising.

This is also called as Pay Per Click

Advertising.
 Display Advertising (Banner
Ads)
Display advertising is advertising on
websites or apps or social media through
banners or other ad formats made of text,
images, flash, video and audio.
The main purpose of display advertising is
to deliver general advertisements and brand
messages to site visitors.
 Content Marketing

Content marketing is a form of marketing

focused on creating, publishing, and
distributing content for a targeted audience
online .
 Social Media Marketing
◇ Social media marketing is the use of
social media platforms and websites to
spread brand awareness and promote a
product or service.
◇ Most of the social media offers option to

create free business profiles in order to

promote marketing of various products and
services.
Example : Facebook, Instagram, Whatsapp,
 Email Marketing
◇ Email marketing is a way of
communicating with their audiences which
is used to promote content, discounts and
events as well as to direct people toward
the business's website.
◇ It facilitates remarketing.
You
Presented by,
C.K.NandhaKumar
&
A.Sebastian Britto