CONSUMER BEHAVIOUR ON

ONLINE SHOPPING

Faculty Guide MADE BY:-

MR.JUGESH CHANDRA
SHIVAM CHAUDHARY
(PROFESSOR)
(MBA-ADGITM) (05715603917)
 OBJECTIVES OF STUDY
1. To analyze the ways in which the company gets to know about the
products and services in the organization.
2. To identify the problems faced by the customer via shopping online.
3. To know the factors about that action the customers to purchase online.
4. To identify the levels of satisfaction among the customers via shopping
online.
 RESEARCH METHODOLOGY
 SAMPLE SIZE- 100
 SAMPLING TECHNIQUE- Non Random Sampling.
 TYPE OF RESEARCH- Descriptive Research
• DATA ANALYSIS TOOLS- MS Excel
 DATA COLLECTION METHOD:-
 Primary Data- From Internet And Amazon Website
 Secondary Data- Websites, books, newspapers
 DATA ANALYSIS
1. RESPONDANTS OF DIFFERENT AGE PURCHASING
PRODUCTS ONLINE THROUGH AMAZON.

AGE NO OF RESPONDENTS PERCENTAGE

LESS THAN 20 6 6.%

20-30 81 81.%

30-40 5 5%

40-50 6 6.%

TOTAL 100 100%

 Sales
INTERPRETATION:- From the above
study the result is 81 from age 20-30
purchase products through Amazon and
the age 30-40 purchase least no of
products through Amazon.

LESS THAN 20
20-30
30-40
40-50
 2. RESPONDENTS OF DIFFERENT GENDER
PURCHASE PRODUCTS THROUGH AMAZON
GENDER NO OF RESPONDENTS PERCENTAGE

MALE 53 53.33%

FEMALE 47 46.67%

TOTAL 100 100%

INTERPRETATION:-
From the above study Sales
we can clarify that out
of 100. 53 male
purchase through
online shopping
Amazon which is MALE
53.3% and 47 FEMALE
females purchase
through online
website Amazon.
3. FACTORS INFLUENCE PEOPLE TO SHOP
ONLINE

FACTORS NO OF RESPONDENTS PERCENTAGE

WIDE RANGE OF PRODUCTS 30 30%

PRICES OF PRODUCTS 30 30%

OFFERS/DISCOUNTS 28 28%

GUARANTEES & WARRANTIES 12 12%

TOTAL 100 100%

 Interpretation:- the FACTORS
major factor that
influence the customer
to shop through online
Wide range of
are wide range of products
products which is 30% Price of products
prices offered to the
products by company Offers/Discounts
which is 30% various
offers and discounted Guarantees/Warr
provided to various anties
products which is 28%.
 CONCLUSION
 Nowadays, online shopping have become very popular in the society. The
people have shifted from conventional methods to modern shopping
methods.
 Customer satisfaction is the key element in every business
 Certain problems faced by the customers are network issues, delayed
delivery wrong delivery, lack of complaint boxes.
 Main problem in online selling arrives due to change in behavior and
needs of customer timely.
 SUGGESTIONS
1. AMAZON.COM INC. should focus on products of all categories so that
population of different age groups purchase products through Amazon.
2. Company should focus on wide range of products , low price and offer
discounts to customers.
3. It is recommended that company must take serious action on issues such
as network issues, delayed delivery wrong delivery, lack of complaint
boxes.