BY-

MD FAHAD
REG NO-121610040
MANIPAL UNIVERSITY,ICAS
It's a never ending battle of making your cars
better and also trying to be better yourself.
-KARL BENZ
 Mercedes-Benz ranked among the top global
premium car brand
 Founded by Karl Benz on June 28, 1926
 Mercedes-Benz is headquartered
in Stuttgart, Germany.
 Leader in luxury automobiles, buses, coaches,
and trucks.
 Multinational division of the German
manufacturer Daimler AG
 The all new Merc-S Class 2014 Model
(Worth about a crore)

Merecedes SLS AMG 2013

 Mercedes-Benz traces its origins to Karl Benz's
creation of the first petrol-powered car
patented in January 1886.

 The first Mercedes-Benz brand name vehicles

were produced in 1926.

 Throughout the 1930s, Mercedes-Benz

produced the 770 model,a car driven by
ADOLF HITLER.
 The ‘three-pointed star’ is better
recognised around the world than
the Christian cross

– International Olympic Committee: Worldwide Symbol Recognition Survey, 1995

– Enduring Passion/Leslie Butterfield
 Cars-Models such as Mercedes SLS
AMG, Mercedes S-Class
 Buses and Trucks-
Mercedes-Benz produces a wide range of buses
and coaches, mainly for Europe and Asia.
 Limousines
Mercedes-Benz 600 or 600S Pullman Guard
limousines offer a "bulletproof" option
 Average Mercedes Customer Profile:
 Median income = $100K
 Well-educated
 2/3 were male
 Technology is important
 Very loyal to the Mercedes brand
 Driving is a form of personal expression
 Work hard and play hard
 11
We had to take the brand out of its niche, and allow for
economies of scale. We couldn't restrict ourselves to
some sort of Tiffany brandn
/
-::tn3r Kcmer
� r / S03ld ::>abller-
0\lj'S ler

,
"Exclusivity is not just about price, its about concept.
Achieving a premium position in each sector is possible"

?rot • :JrgEn -�
cso t·� � car Gro-�
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Michael Schumacher, a seven-time Formula One World
Champion drove for Mercedes (2010–2012)
STRENGTH

 Diverse ranges of Products – S-Class,Coupe,

Roadster
 World's leading Premium Quality Automobile
Manufacturer
 Brand Awareness
 Innovations
 Key DNA Attributes for Reinvention

Exclusivity

Assured Quality
Authenticity

Reliability
 Midsize Luxury Car Sales In America
February 2013
0 1000 200 3000 4000 5000 6000
0

LexusES ..111111111111111111111111111111111111111111111111111111.4817
BMW 5-Series .111111111111111111111111111111111111111111111111.4248
Mercedes-Benz E-Class •1111111111111111111111111111111111111111111111-4211
Hyundai Genesis .1111111111111111111111111111.2517

Acura TL i 111111111111111111111111.2216

J•·······
.

C a d i l l a c X T S • • • • • • • • • • • • • 2 1 6 9

A
iA
d
u6 0
7
3
1
Lexus GS ••••••11108
Lincoln MKZ 945
Lincoln MKS 922
AudiA7� 588
Jaguar XF � 588
Mercedes-Benz CLS-Class .11111579
lnfiniti M � 514

Volvo XC70,.... 355

Hyund ai Eq uus -2 7 0
Volvo 580,. 151
Acura RL/RLX 127 @www.GoodCarBadCar.net
 After six years of indifferent performance, it
sold more cars than market leader Audi in the
July-September quarter.

 Among the Top-3 luxurious car maker.

 Car ranges from 21 Lacs to 6 Crores(Pullman).

 Market Share

11
30

25 BMW
AUDI
MERCEDES
OTHERS
34
 Example Mercedes-Benz World Firsts
Collapsible Safety Standard Airbag
Steering Column
ABS

Crumple Zone Seatbelt

Tensioner

Safety
Headrests ESP

Front Passenger Brake Assist

Airbag
Seats with
Side Airbag integrated Seatbelts
 Every single 3 M-100 6.9 and 6.3V8 Mercedes
engine was hand-built
 The businessman Emil Jellinek affectionately
called his daughter Adrienne by the pet name
MERCEDES
 The seats inside their cars are designed after
consultation with an orthopedic physician and
offer the kidney, back and knee-join areas with
support
 The first passenger road car to have brakes on
all four wheels
C-Class having highest car sales among all
the Mercedes Benz car models
High-End Luxury Maker or Go for Growth?

“The best or nothing”

“The best for the customer”

…it’s a cultural and social icon
 Mercedes-Benz pioneered a system called Pre-
Safe to detect an imminent crash – and prepares
the car's safety systems to respond optimally

 Mercedes-Benz was the first to introduce pre-

tensioners to seat belts, ESP.

 Airbags were first introduced in the European

market, beginning with model year 1981 S-Class
(Company Concerns)
Thank You