Professional Documents
Culture Documents
The Role of Creativity in Entrepreneurship
The Role of Creativity in Entrepreneurship
• Motivation
– Relating the different topics covered during this course
– Application of the knowledge gained in class
• Beliefs
– Role of system is as vital as the individual in bringing about the
successful implementation of an innovative design or idea
– Creativity can be developed, sharpened, amplified, because it is
a factor of nurture as well as nature
Overview
• Entrepreneurial qualities
– commitment and determination, leadership, opportunity
obsession, tolerance of risk, ambiguity and uncertainty,
creativity, self-reliance and ability to adapt, and the
motivation to excel, ability to use failure experience
as a way of learning
Entrepreneurship and Creativity
• “Creative destruction”
– procedures and destroys or reallocates amassed
resources