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  • Sephora (Final)

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    Optimistic Sany
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    Sephora is a Paris-based cosmetics company founded in 1969 that offers over 300 brands of cosmetics, fragrances, and nail colors. It has annual revenues of $4 billion and gives $19,000 in annual earnings. Sephora is embracing new store services, providing special privileges to customers, and introducing new products frequently both in stores and online. A strengths analysis found brand name, customer loyalty, technology, and an innovative culture as strengths, while weaknesses included cost structure, lack of scale, and customer service.

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    Sephora is a brand

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    Sephora(Final)

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    Sephora is a Paris-based cosmetics company founded in 1969 that offers over 300 brands of cosmetics, fragrances, and nail colors. It has annual revenues of $4 billion and gives $19,000 in annual earnings. Sephora is embracing new store services, providing special privileges to customers, and introducing new products frequently both in stores and online. A strengths analysis found brand name, customer loyalty, technology, and an innovative culture as strengths, while weaknesses included cost structure, lack of scale, and customer service.

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    488 views14 pages

    Sephora (Final)

    Uploaded by

    Optimistic Sany
    Sephora is a Paris-based cosmetics company founded in 1969 that offers over 300 brands of cosmetics, fragrances, and nail colors. It has annual revenues of $4 billion and gives $19,000 in annual earnings. Sephora is embracing new store services, providing special privileges to customers, and introducing new products frequently both in stores and online. A strengths analysis found brand name, customer loyalty, technology, and an innovative culture as strengths, while weaknesses included cost structure, lack of scale, and customer service.

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    © All Rights Reserved
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    of 14

    BUSINESS

    COMMUNICATION
    PRESENTATION

    PRESENTED TO:
    SIR EESAR KHAN

    PRESENTED BY:
     SCHONICA
    SYBBEL(13399)
     SADAF ASLAM(13397)
     FATIMA HUMAIR(12233)
    AGENDA
     BACKGROUND
     BRANDS
     EARNING
     SCOPE
     SWOT ANALYSIS
    BACKGROUND:
    • SEPHORA Is A Paris, France-based Multinational
    Cosmetic Company
    • Founded In France In 1969 As A Perfum Shop By
    Dominique Mandonnaud
    • In 1997, Lvmh Bought It For $262 Million
    • Offers More Than 300 Brands
    In 1998, Sephora Opened Its First Store In New York
    BRANDS (COSMETICS)
    NARS COSMETICS URBAN DECAY COSMETICS
    BRANDS (FRAGRANCES)
    CHANEL VERSACE
    BRANDS (NAIL
    COLOURS)
    EARNING:
    • Today, Sephora’s Revenue Is $4 Billion
    By Estimate
    • It Gives $19,000 Per Year
    SCOPE:
     Sephora Is Also Embracing New Services Ideas Throughout The Stores

     It Has Also Thought To Provide Special Privilege To Its Customers

     Sephora Is Also Introducing New Products Frequently And Featuring

    Them On Internet

     Idea Of Beauty Community Online Called

    Beauty Talk
    SWO
    T ANALYSI
    S
    STRENGTH:
     BRAND NAME
     CUSTOMER LOYALTY
     TECHNOLOGY
     INNOVATIVE CULTURE

    WEAKNESS:
     COST STRUCTURE
     LACK OF SCALE
     CUSTOMER SERVICE
    OPPORTUNITIES:
     NEW MARKETS
     NEW PRODUCTS
     NEW TECHNOLOGY
     INNOVATION
     ONLINE MARKET

    THREATS:
     SUBSTITUTE PRODUCTS
     CHANGE IN TASTES
     INTENSE COMPETITION
     MATURE MARKETS
     INTERNATIONAL MARKETS
    THANK YOU!

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