A

Practice School Project Report

On
PARLE AGRO
Presented By:-
PRASHANT PARAKHIYA (147290592104)
NIKET MANVAR (147290592163)
SAJAN PATEL (147290592120)

MBA SEMESTER-4
L.J. INSTITUTE OF MANAGEMENT
STUDIES
About PARLE AGRO PVT. LTD.

Parle Agro is an Indian private

limited company that owns Frooti, Appy ,
LMN, Hippo and Bailley.
Parle Agro Pvt. Ltd. founded in 1984 and
owned by Chauhan Family.
Parle Agro Pvt. Ltd. has headquarters in Vile
Parle (East), Mumbai,India
Company has turnover of 1500 Crore.
Company has manpower strength of 2500
including over 400 professionals.
Most trusted Indian brand among beverages.
History

Parle Products was founded in 1929 in British India. It was

owned by the Chauhan family of Vile Parle, Mumbai. The
original Parle company was split into three separate companies
owned by the different factions of the original Chauhan family:

1) Parle Products, led by Vijay, Sharad and Raj Chauhan

(owner of the brands Parle-G, Melody, Mango Bite, Poppins,
Kismi Toffee Bar, Monaco and Krack Jack)
 
2) Parle Agro, led by Prakash Chauhan and his daughters.
(owner of the brands such as Frooti and Appy)
 
3) Parle Bisleri, led by Ramesh Chauhan

All three companies continue to use the family trademark name

"Parle".
Parle Agro Brands

Parle Agro Pvt. Ltd operates under

three major business verticals:

Beverages – fruit drinks, nectars,

juice, sparkling drinks

Water – packaged drinking water

Foods – confectionery, snacks

BUSINESS ETHICS AND
CORPORATE GOVERNANCE

Corporate Social Responsibility of Parle

Agro:-

Since 1929, Parle Products, with its wide platter of

biscuits and sweets is also actively engaged in
changing and uplifting the social face of India.

As part of its CSR Policy, Parle is keenly involved in

the overall development of the younger generation,
with a focused endeavor to build the New Face of
India and spread happiness and joy all over.
SARASWATI VANDANA (ENRICHING
PERSONALITIES)

GOLU GALATA (REVIVING

TRADITION)

MY GREEN PLANET (EMPOWERING

YOU TO MAKE A GREENER PLANET)  
OTHER INITIATIVES:-
 
Interaction and distribution of gifts to children from Mother
Teresa Foundation.

Organizing competitions and distributing gifts and prizes to

students.

Interaction and donation of items to Home for Aged Women

Empowering women by teaching them new skills

Tree plantation drive for students.

Donation of stationery to children from 12 Gram Panchayat

Schools.

Notebook Distribution to children in need of educational

material.
Ethics and Value:-

Respect for plurality and diversity.

Transparency, integrity and honesty.

Respect for the worth and dignity of individuals.

Accountability
of the organization to its
members with regard to its code of ethics.

Inclusiveness and social justice

 
TECHNOLOGIES & BUSINESS

Introduction To Enterprise Resource

Planning:-

Enterprise resource planning (ERP) is business

management software—usually a suite of
integrated applications—that a company can use
to store and manage data from every stage of
business, including:-
 Product planning, cost and development
 Manufacturing
 Marketing and sales
 Inventory management
 Shipping and payment
 Objectives of Implementing ERP in
PARLE AGRO:-

Increaseoverall efficiency of the

processes.

Reduce the cost.

Increase the saving.

Better handling of inventory.

Streamlining the Procurement Processes.

SERVICE & RELATIONSHIP
MARKETING
Most important factors leading to the
success of Parle Agro:-

Willingness to Adapt
Availability and affordability
Aggressive Business Goal
Uncompromising Standards
Remaining customer centric
Reaching every part of India
Introducing new and innovative products
Diversified products
 Strategies used to achieve this success are:-

Direct marketing for the brand.

Developing products on the health plank- Hippo,
Apple juice.
Focus on customer ideology - Classifying Frooti as
children's drink and Appy as youths.
Focus on innovation.

Strength’s Of the Company

Innovative advertising.
Innovative Marketing strategies.
Targeting on all age groups.
Enhanced distribution base.
Innovative Products.
Focus on quality.
 Success Mantra’s given to
employees by Schauna Chauhan
(Director):

Ensure you have a genuine interest in the

career that you have chosen.
Cultivate a passion for learning as it
always helps.
Be aggressive in your approach, it will
help you deal with challenges.
Be spontaneous and never dismiss any
idea, make it work.
Embrace challenges because they help
you grow.
PRODUCT AND BRAND
MANAGEMENT
4 P’S OF PARLE AGRO PVT. LTD.:-

 Place:
The registered Head Office of Parle Agro Pvt. Ltd. Is
located in Sahar-Chakala Road, Parsiwada, Andheri
(E), Mumbai.

 Product:
 Parle-G
 Frooti
 Appy Fizz
 Bisleri
 Mango Bite etc..
  Price:

Product Price in Rs.

Parle G 1, 2, 4, 5, 10, 20, 30, 40
and 50
Appy fizz 15,20,28 and 52
Parle Marie 5, 10, 15, 20 and 22
Mango Bite 50 Paise
Parle's Wafers 5, 10 and 20
Hide & Seek Milano 15 and 30

 Promotion:

 Parle products promotions are very well known and frequently seen on
television.
 The promotion is mainly done to achieve internal customer satisfaction
level to 95%.
 Bollywood well known actors like “Priyanka Chopra” , “Amir Khan” and
“Hrithik Roshan” are the brand ambassador of Parle products
 Sales promotion - Every year it holds day fairs at branded venues where
games and fun events are organized for the employees of Parle and
their families; where Parle products are giveaway prizes.
Product BCG Matrix:
THANK
YOU