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    Tata Nexon Drive To Level Nex: Presented By: Umang Joshi (UEMF18022) Nanada Kishore Prusty (UEMF18010)

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    Tata Nexon is Tata Motor's newest addition to its product line. As a compact crossover SUV, the Nexon targets younger customers and offers advanced features and technology at a lower price point than competitors. It was first showcased as a concept car in 2014 and launched in production form in 2016. Tata has invested heavily in expanding its dealership network and online presence to promote and sell the Nexon, with marketing campaigns featuring the IPL cricket tournament, Star Wars, and Lionel Messi.

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    Tata Nexon Drive To Level Nex: Presented By: Umang Joshi (UEMF18022) Nanada Kishore Prusty (UEMF18010)

    Uploaded by

    nanda
    87 views12 pages
    Tata Nexon is Tata Motor's newest addition to its product line. As a compact crossover SUV, the Nexon targets younger customers and offers advanced features and technology at a lower price point than competitors. It was first showcased as a concept car in 2014 and launched in production form in 2016. Tata has invested heavily in expanding its dealership network and online presence to promote and sell the Nexon, with marketing campaigns featuring the IPL cricket tournament, Star Wars, and Lionel Messi.

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    Tata nexon level next ppt

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    Tata Nexon

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    Tata Nexon is Tata Motor's newest addition to its product line. As a compact crossover SUV, the Nexon targets younger customers and offers advanced features and technology at a lower price point than competitors. It was first showcased as a concept car in 2014 and launched in production form in 2016. Tata has invested heavily in expanding its dealership network and online presence to promote and sell the Nexon, with marketing campaigns featuring the IPL cricket tournament, Star Wars, and Lionel Messi.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    87 views12 pages

    Tata Nexon Drive To Level Nex: Presented By: Umang Joshi (UEMF18022) Nanada Kishore Prusty (UEMF18010)

    Uploaded by

    nanda
    Tata Nexon is Tata Motor's newest addition to its product line. As a compact crossover SUV, the Nexon targets younger customers and offers advanced features and technology at a lower price point than competitors. It was first showcased as a concept car in 2014 and launched in production form in 2016. Tata has invested heavily in expanding its dealership network and online presence to promote and sell the Nexon, with marketing campaigns featuring the IPL cricket tournament, Star Wars, and Lionel Messi.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
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    Tata Nexon Drive to level Nex

    Presented By :
    Umang Joshi (UEMF18022)
    Nanada Kishore Prusty(UEMF18010)
    HISTORY

    TATA GROUP TATA MOTORS


    • Founded by Jamsetji Tata in 1868 Incorporated on September 1, 1945 as Tata
    • Comprising over 100 independent operating locomotive and Engineering Company Limited.
    companies. Name was changed to Tata Engineering and
    Locomotive Company Limited on September 24,
    • Many Tata companies have achieved global
    leadership in their businesses.
    1960, and to Tata Motors Limited on July 29,
    2003.
    • 6.6% of Bombay Stock Exchange's total market
    capitalization Rs 1,42,24,997 (US$2,182 billion)
    Something extraordinary is happening in Indian
    Markets
    Good for Taxis and old people.
    Some remarkable new age product added to product line
    Tata Nexon is the most recent among the lot.
    A skunkworksproject.
    Nexon concept car, showcased in 2014 Auto Expo
    By 2016 Auto Expo Nexon without much modification in design the car
    is ready.
    Segmentation And Targeting of NEXON

    SEGMENTATION TARGETING
    Product

    IMPACT Design Philosphy2.0 ----- Mind Share is


    Market Share
    Feature ---- Many Features are inspired from
    Jaguar
    Technological Differentiator ---- Multi Drive
    Mode, Engine (Petrol/Diesel), Saftey
    Pricing ---- Lowest Starting Price in Cross Over
    Segment
    Place
    • 770 Delearship Network to be doubled to 1500.
    • Virtual Stored
    • TATA Nexon IMAGINATOR – Online Portal for Customization of
    accessories
    Promotion

    • IPL
    • STAR WARS
    • Lionel MESSI
    • Referral Program
    COMPETION
    SWOT Analysis
    Awards and Recognition
    THANKS

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