RADIO MIRCHI 98.

3 FM
VISION & MISSION STATEMENTS...

PRESENTED TO: PRESENTED BY:

SECTION C

APEKSHA GROVER.
CMDE R BHANDARI (retd) SAYAN DAS.
(FACULTY ISM) POORVA SHARMA
AADHAR TULSIYAN.
 Entertainment Network India Limited
(Radio Mirchi) MISSION STATEMENT

Mission states:

•To be the no. one & hottest radio station, in the country.

•To create hyper-local content for its listenership

•To create value & make a difference to it’s clients brand

through innovative advertisements & programming
Entertainment Network India Limited: LONG
TERM VISION….

Our vision is to be a leading city

centric-media company by delivering
uniqueness to audiences through
media vehicles like FM radio & event
management.
 STRATEGIC VISION:
CITY – CENTRIC:
• Bagging licenses for as many cities as possible,
• Providing hyper-local programming content,
services that meet the needs of listener as well
As that of the clients, who belong to different
cultural back grounds.
• Maintaining long term relationship with the
tie-up companies (event management, BTL
promotion Companies, malls & local authorities).
STRATEGIC VISION:

TECHNOLOGY CENTRIC:

• Invest time money & resources to produce & provide

premium quality music, sound & recording to the listeners
& the clients by using best technology (codec, mixers &
recording instruments) imported from Canada & U.S.

CLIENT CENTRIC:
• Providing the most innovative & customized content to
it’s clients (only source of revenue), through highly
experienced, motivated & committed programming
workforce that drives business success through superior
execution.
PRINCIPAL STRATEGIES: FM Radio
 Expand footprint by selectively bidding for new radio channels under the
Phase II Policy: (using deep pockets, as mirchi is backed by the mammoth Times
Group)
On January 6, 2005,successful bidders for licenses in the cities of Hyderabad, Nagpur,
Kanpur, Lucknow, Surat, Bangalore and Jaipur.
On January 13, 2006, successful bidders for licenses for cities of Jalandhar and
Varanasi.
On January 20, 2006, the only successful bidder for the city of Patna.
On January 27, 2006, successful bidders for licenses for the nine cities of Bhopal,
,Aurangabad, Jabalpur, Kolhapur, Nasik, Panaji, Rajkot, Raipur and Vadodara. Bids are
of an aggregate amount of Rs. 250.70 mn.

At present the Radio Mirchi network is spread across more than 35 Radio stations
across the country.
 Exploit additional revenue streams:

In addition to income from airtime sales , focus is on creating or Expanding

additional revenue streams. Already launched Mirchi Activation enables to
enhance revenue as well as attract new advertisers. Additional sources include
revenue from SMSs or callsreceived from our listeners, or from the sale or
licensing of content to third parties,whether in India or in international
markets.

 Explore opportunities :

FM radio broadcasters in international markets, either directly or

through Strategic partnerships, arrangements, joint ventures or acquisitions.
The recent alliance with Virgin to launch internationally.
Leverage their footprint to capture additional income:

Leverage any other station that they acquire in future to enhance

the audience base and income. Any expansion of their footprint would allow
them to target a greater number of potential advertisers in new markets.
Further, any increase in listenership reach would allow advertisers to address
a larger audience.

Continuously invest in brand building and programming innovation:

Maintain and enhance the leadership position of radio stations

through continuous innovation, focused marketing, intensive brand building
and exploiting the interactive nature of FM radio & plan to engage current
and potential listeners through on-air as well as off-air activities.
Establish long-term client relationships:
Multi-year event management contracts with corporations and other agencies that
organize events frequently. These provide income over multiple years and also help to
better understand the marketing objectives of our clients and provide long-term
marketing solutions.

Establish as a provider of ‘brand solutions’:

Established as a solutions provider for the brand promotion needs of corporate clients.
As part of this strategy, it helps to enhance understanding of the identity and
positioning of a client’s brand and design and manage events for such clients.

 Create own event properties at an appropriate time:

In addition to managing events for clients, they also selectively evaluate opportunities
for developing and organizing their own proprietary events. To leverage the
ownership rights to such events to invest in building these events into well-recognized
brands.
• Thus Radio Mirchi’s strategies move hand in
hand with their mission & vision.

• THANK YOU!!!