INTERNATIONAL BUSINESS

TO :- BY :-
Prof. Shakuntala Ma’am Namrata Sachdev
Princy Agrawal
Mansi Bangar
Saloni Kalra
BBA VIth Sem ‘D’
Simran Kalra
 History
• In the 1860’s Henri Nestle developed a food
for babies who were unable to feed.

• By early 1900’s the company was operating

Factories in US , UK , Germany , Spain.

• After the war , the company launch it’s

newest product that was Nescafe coffee
Which became the staple drink of the US
military.
Summary of Case Study
• Nestle was founded in 1866 By Henri Nestle.
• It’s headquarter Is in ‘vevey’ Switzerland.
• It is the largest food and nutrition company
In the world.
• It’s first product were baby product and it
also now deals with coffee , Dairy products ,
breakfast , cereals , confectionaries etc.
 Mergers and
acquisitions
• 1947 -Maggie
• 1950 – Crouse and Blackwell
• 1963 – Findus
• 1977 – Alcon laboratories inc
• And many more......
 Nestle Donation
• Voluntary Sector
• Water donation
• Financial donation
• Cultural activity
• Contributes to program
 STRENGTH
•Grabbing opportunity
•Brand image
•Global seller
•Leading company
•Model operation facility
•Compensate losses
 WEAKNESS
• Profit margin is too low
• Focus maybe too narrow
• Packaging
 OPPORTUNITY
• Further expansions.
• Merger with the
suppliers.
• Expand product line.
• Can become a global hub
in different product
offerings.
 THREATS
• Competitors
• Changing consumer trend
• Price of commodities
Why did Nestle follow a variety of
strategies of merger and
expansion?

It was their business strategy to expand

their business,and to overcome competition
from competitors.
Why did Nestle diversify its
products based on related
diversification strategy?

Nestle was keen to introduce new product

lines by bringing new product in the global
market. They also had handsome
experience as they have deep roots in the
market.
How did the divers of globalization help
Nestle to grow at a fast rate?

In 1990 trade barriers decreased which

led to increased trade with various
countries , and led to development of
nestle’s market globally.
Why did Nestle concentrate on
responsibility to the community?

It builds goodwill of the company and

contributing to the society is always
beneficial for every business. The aim of
company is to build business and increase
sales.
 CONCLUSION
Nestle is one of the worlds leading food
companies and intends to remain so. Its
commitment to high quality market research
ensures that it remains fully aware of
changes in consumer behavior and consumer
tastes. Its excellent product research and
development network ensures that it is well
placed to meet the challenge of changes in
consumer expectation.
The company’s wellness strategy is
carefully geared to delivering to
customers what they clearly want in
relation to the foods they eat, a high
nutritional value and a positive
contribution to their general awareness.